Account Manager, Natural at Gruns

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process! About the role We're hiring an Account Manager, Natural to own and scale Grüns Natural channel business across Sprouts, Whole Foods Market, Fresh Thyme, and Natural Independents. This role is critical as we deepen existing partnerships, forge new ones, expand distribution, drive innovation placement, and build a scalable, profitable Natural channel revenue engine. You'll serve as the dedicated business owner for these accounts — leading strategy, execution, performance, and relationships end-to-end. Beyond maintaining the business, this role is responsible for elevating buyer conversations from transactional updates to insight-driven growth strategies, identifying whitespace, and developing retailer-specific playbooks that drive contribution margin and long-term partnership strength. This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL. This role also requires travel, up to 30% to support key retail partners and business priorities. In this role, you will: • Own the Natural channel end-to-end — full accountability for strategy, execution, P&L, and results across Sprouts, WFM, Fresh Thyme, and Natural Independents. • Lead buyer relationships across all accounts, driving strategic alignment and a consistent monthly business review cadence. • Deliver flawless launches on-time and in-full — merchandising strategy, promotional plans, marketing alignment, and operational readiness. • Own promo planning and post-event analysis, optimizing cadence, depth, and mechanics to maximize contribution margin at each retailer. • Build a continuous pipeline of incremental opportunities: void closures, distribution expansion, secondary placements, always-on displays, and LTOs. • Develop retailer-specific playbooks across displays, promo, and innovation — managing UNFI/KeHE relationships to optimize cost-to-serve. • Map and prioritize Natural Independent accounts by revenue potential and strategic fit, building scalable onboarding playbooks to drive incremental distribution. • Partner cross-functionally with Operations, CPFR, Finance, Marketing, and Analytics on forecasting, OTIF, display compliance, and EDI. We're looking for someone who: • Has 5+ years of CPG sales experience, with at least 2 years calling on Sprouts or Whole Foods Market. • Deeply understands Natural channel economics — UNFI/KeHE dynamics, merchant strategies, distributor vs. direct models, and the cost-to-serve implications of each. • Has a proven track record of expanding door counts, executing off-shelf programs, and successfully launching new items in complex Natural retail environments. • Is fluent in margin math, manages trade spend with discipline, and knows how to negotiate slotting, display fees, and promo terms to protect contribution margin. • Synthesizes SPINS Natural channel data, panel data, and retailer portal data into compelling sell-in stories and opportunity pipelines. • Has experience working with and through broker partners — understanding how to hold them accountable, when to lean on them, and when to pursue a direct model. • Is proficient in Excel/Google Sheets and PowerPoint/Slides, with the ability to build models, dashboards, and persuasive presentations. • Thrives in a startup environment — comfortable with ambiguity, builds process where none exists, and doesn't wait to be told what to do. Approach to the role: • Acts like an owner, not an account manager — fully accountable for P&L, relationships, and execution. • Brings a strategic lens with hands-on follow-through, moving easily between planning and doing. • A confident negotiator who advocates for what’s right for the business. • Curious, resourceful, and disciplined — tests fast, learns quickly, and kills low-impact work early. • Passionate about health and nutrition, motivated by building meaningful brand presence in the right places. • Embodies a “nothing is below me” mindset — willing to do whatever it takes to win. To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us. Compensation & Benefits: At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $120,000-$140,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. A bit about us... At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you. Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all. So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious. What we care about... Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation. Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners. Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most. Compensation & Perks: For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!