Content Marketing & Social Media Specialist at halter

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners [Upgrade to PRO to see link] BOND, [Upgrade to PRO to see link] DCVC [Upgrade to PRO to see link] Blackbird [Upgrade to PRO to see link] Promus Ventures [Upgrade to PRO to see link] Rocket Lab’s Peter Beck and Icehouse ventures [Upgrade to PRO to see link] To find out more, visit our LinkedIn [Upgrade to PRO to see link] & Instagram [Upgrade to PRO to see link] We’re looking for an experienced Content Marketing and Social Media Specialist to work closely with our core audience of farmers and ranchers as we continue our growth here in NZ and globally. This person will be a storytelling wizard and help to develop our written content through blogs, newsletters, email nurture and product marketing materials. You’ll also need to know how to engage with our audience online, building community and creating content that helps tell the Halter story. A strategic and thoughtful Marketer who is as comfortable speaking with customers as you are investigating data to improve the overall customer journey. This role will help translate complex concepts and tell our customers’ stories. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands and be part of a fast-growing, high-performing team. You’ll be joining our global team of marketers, where you will have opportunity for growth and a big impact from day one. KEY RESPONSIBILITIES. - Copywriting & SEO building: You’ll continue to build on our Halter voice through written content across multiple audience touchpoints. Work closely with our global team to align on messaging and brand strategies while creating content across multiple channels and establish Halter as a virtual fencing leader. Drive quality leads to our website through compelling content and an SEO strategy. - Social Media Storytelling: Leverage our social channels to continue building on the Halter brand and voice. Create and implement strategies that see us engage in ways that foster engagement and build community. - Case studies & user stories: Conduct interviews with our farmers, ranches and partners to build case studies and user stories to share Halter’s journey. Prioritize insights from our customers and the market to inform campaigns, social media presence, and tailored content that resonates with our target audience. Build strong ties with farmers, industry partners, and stakeholders to increase brand visibility, tell the Halter story and generate leads. - Digital marketing optimization & social media: Understand how your work impacts the user journey through our marketing funnel. Bring an analytical mindset to continuously track metrics and improve campaign performance. Build strong content across our social media channels, newsletter, email campaigns and website. - Customer engagement: Visit farms to connect directly with our customers, gather insights, and create authentic, valuable and relatable content. Gain a deep understanding of the needs and challenges our customers face to inform messaging. WHO WE ARE LOOKING FOR. - Marketing acumen: You bring 3-5 years of experience in content writing and marketing. You’re willing to dive into any marketing initiative, with a deep understanding of tools such as Google Analytics, Google Ads, Facebook Ads, Instagram, Youtube, Linkedin, HubSpot, Salesforce and Webflow. - Strategically leverages AI: How will you thoughtfully utilize AI as part of your content strategy, considering both benefits and costs. - Proactive & results-driven: You are a self-starter with a demonstrated ability to independently drive marketing initiatives and deliver results in a fast-paced, dynamic environment and can prioritize tasks based on overall team goals. - Team-oriented: You are a true team player who thrives in a collaborative, humble, and accountable environment. You’re eager to learn and grow alongside your colleagues, sharing knowledge and best practices to elevate the team as a whole. Your ability to adapt and stay agile in a fast-moving environment makes you a key contributor to the success of the broader team. BONUS EXPERIENCE (NICE TO HAVE) - Familiarity with marketing automation, lead nurturing, or sales funnel optimization. - Experience working in a fast-growing tech or startup environment. - Hands-on experience building and scaling a great social media presence. WHAT YOUR DAY MIGHT LOOK LIKE. - Email nurture campaigns: You’ll be the creative voice behind our copy, managing how our messaging is delivered to customers in a clear, concise way. You’ll create email nurture campaigns for our potential customers and communicate product releases and updates to your existing ranches. - Support the creation of product marketing materials: Write about new features and product releases, guided by our global product marketing team, to clearly communicate functionality and value to our customers. You’ll be an organizational maven, working cross-functionally with teams to plan and execute product launches. - Social media management: Create compelling social media storylines, collaborate with the Halter team and farmers to develop, edit and launch social content. Manage paid and organic campaigns, diving deep into data, building audiences and analyzing results. - Customer & field visits: Conducting farm visits to gather feedback, strengthen relationships, and create content that resonates with your audience. - Collaborating: Work cross-functionally with sales, customer onboarding, product, and global marketing teams to deliver successful marketing campaigns. Adapt quickly to changes in a fast-paced environment, embracing new ideas and continuously innovating to meet the evolving needs of our customers and industry. OUR OFFICE FIRST APPROACH. There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical. We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to. We have a high-trust culture, so everyone is trusted to do what’s best for Halter. Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other. JOIN OUR TEAM Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page [Upgrade to PRO to see link] for more information on working at Halter and don't forget to follow us on LinkedIn [Upgrade to PRO to see link] & Instagram [Upgrade to PRO to see link] WHY OUR TEAM LOVES WORKING AT HALTER: - Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations. - Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems. - You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund. - This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"