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SeniorFull-timeGit
Salary Range
$60,112 - $81,328 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are seeking a Regional Marketing Manager with proven hospitality experience to lead and deliver multi-channel marketing activity across a portfolio of three regional properties in the Hunter Valley and the Snowy Mountains.
These properties encompass hotel accommodation, meetings & events, multiple food & beverage outlets, golf, leisure, and wellness spa facilities. This role offers the opportunity to shape the local marketing strategy, drive revenue, and enhance brand awareness in your regions.
Key Responsibilities
• Lead all B2B and B2C local area marketing activity, including marketing, PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns and promotions.
• Own, develop, and implement local marketing plans for each resort in your portfolio to drive sessions, monthly revenue targets, and ROI.
• Raise the awareness and reputation of each property and the overall brand locally.
• Lead all local area marketing activity, including B2B and B2C PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns.
• Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.
• Identify, engage, and leverage external brand and partnership opportunities.
• Deliver multi-channel promotional and seasonal campaigns across owned, earned, and bought media.
• Collaborate with property and internal stakeholders including revenue, brand, digital, and design teams to align marketing initiatives with business priorities.
• Report on marketing activities, initiatives, and campaign results, providing insights and recommendations for improvement.
• Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.
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About MinorInternational
Minor International is a leading global hospitality company specializing in the development and operation of diverse food and beverage concepts. Headquartered in Bangkok, Thailand, the company has built a reputation for excellence in the restaurant and hotel industry since its inception in 1988. With a presence in over 30 countries, Minor International has established itself as a pioneer in delivering authentic culinary experiences and innovative hospitality solutions across Asia, Europe, the Middle East, and the Americas. The company’s name reflects its commitment to creating memorable moments, blending local flavors with international standards to cater to a discerning clientele. The company’s portfolio includes a wide range of brands, such as the award-winning Thai restaurant chain, Supanniga Eating Room, the modern Asian concept, S&P, and the upscale dining destination, The Sixth. Minor International’s offerings are characterized by their focus on high-quality ingredients, innovative menus, and exceptional service. These brands cater to both local communities and international travelers, providing a blend of cultural immersion and contemporary dining experiences. The company’s target audience includes food enthusiasts, business travelers, and leisure tourists who seek unique and authentic culinary adventures. Minor International has achieved significant milestones, including the expansion of its footprint to over 300 outlets and the recognition of several brands as industry leaders in their respective markets. The company’s unique value proposition lies in its ability to seamlessly integrate local traditions with global trends, creating a harmonious balance of authenticity and innovation. By consistently delivering exceptional dining and hospitality experiences, Minor International has solidified its position as a trusted name in the international food and beverage sector.
