Head of Demand Generation & Growth at Harvey

About the Role

We are looking for a data-driven, full-funnel marketing leader to build and scale our demand generation engine at Harvey. This role focuses on designing a predictable, scalable growth engine that unites storytelling, targeting, and data rigor to convert awareness into qualified pipeline and revenue.

Key Responsibilities

• →Develop and execute comprehensive marketing plans including budget allocation and resource management to align with Harvey’s go-to-market strategy.
• →Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing.
• →Build and optimize multi-channel campaigns (paid search, paid social, ABM, webinars, field) that deliver measurable pipeline and revenue.
• →Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads.
• →Build an end-to-end lifecycle framework spanning onboarding, nurture, and expansion.
• →Oversee marketing technology stack (Marketo, Salesforce, Clay, Segment, etc.) to ensure clean data, accurate attribution, and operational excellence.