Demand Generation Lead at Haus

About Haus Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. Using frontier causal inference-based econometric models to run experiments, we help brands measure the business impact of marketing, pricing, and promotions with scientific precision. Over $360B is spent annually on paid advertising in the US alone, and the famous quote “half the money I spend on advertising is wasted; the trouble is I don't know which half” still rings true. Haus helps marketers identify which half, and reallocate it to maximize growth. With a founding team of former product managers, economists, and engineers from Google, Netflix, Meta, and Amazon, we make high-quality decision science, incrementality testing, and causal marketing mix modeling accessible to businesses of all sizes—automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel, Sonos, and Dr. Squatch, delivering ROI gains as high as 30x. Haus is well-capitalized and backed by top-tier VCs, including Insight Partners, Baseline Ventures, Haystack, and others. We're honored that Haus has once again been recognized by LinkedIn as a 2025 Top Startup [Upgrade to PRO to see link] What you'll do As Haus scales, we are investing in building a repeatable, programmatic demand engine. This role will be critical in turning our marketing initiatives into coordinated campaigns that consistently generate pipeline. As Demand Generation Lead, you will work as an individual contributor to build and operate the campaign engine that drives the marketing-sourced pipeline at Haus. You’ll own the development and execution of integrated marketing programs that turn product launches, content, events, and sales plays into scalable pipeline. You’ll partner closely with Product Marketing, Content, Field Marketing, Sales, RevOps, and external agencies to launch coordinated campaigns that drive awareness, engagement, and qualified meetings with our target accounts. This is a highly cross-functional role for someone who enjoys building programs from scratch, experimenting with new approaches, and turning marketing initiatives into measurable pipeline. Responsibilities - Build and operate Haus’s integrated campaign engine across digital, lifecycle, and account-based programs. - Plan and execute integrated campaigns including report launches, webinar programs, account-based plays, field event amplification, and nurture programs. - Partner with Product Marketing and Content to turn launches and assets into full-funnel campaigns. - Coordinate with Sales and SDR teams on targeted account programs and outbound-supported campaigns. - Design and execute lifecycle programs including nurture sequences and re-engagement campaigns. - Partner with paid media agencies to brief campaigns and ensure paid programs support broader campaign goals. - Track campaign performance and optimize programs based on pipeline generation, meeting creation, and campaign ROI. Qualifications - 4–7 years of experience in demand generation, growth marketing, or integrated campaigns at a B2B SaaS company. - Experience running integrated campaigns across multiple channels including webinars, lifecycle, events, and digital programs. - Strong understanding of pipeline generation and how marketing contributes to revenue outcomes. - Experience collaborating closely with sales teams and supporting outbound or account-based programs. - Comfortable working in marketing automation and CRM tools (e.g. HubSpot, Salesforce). - Strong bias toward action and ability to execute quickly in a fast-moving environment. Bonus Points - Any experience marketing to growth marketers or marketing to DTC organizations - Experience working at a Series B–C SaaS startup or similar growth-stage company. - Experience coordinating campaigns with external paid media agencies. - Familiarity with tools like Clay, HockeyStack, or modern marketing analytics platforms. - Experience running ABM or account-based sales support campaigns. What We Offer: We’re a customer-obsessed, high-ownership team focused on driving impact and learning fast. Our environment rewards curiosity, adaptability, and a bias toward action — especially when it helps us better serve our customers. If you're energized by solving dynamic problems, enjoy working in lean, collaborative teams, and thrive in ever-evolving environments, you’ll feel at home here. We invest in exceptional people who want to grow quickly and help shape the future of the company. Some of our benefits include: - Flexible PTO - take time when you need it! - Equity – Startup environment with part-ownership in our successes - Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best - WFH stipend to support the set up you need to be productive - Events & Offsites – opportunities to connect and celebrate in real life! - Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle) - New Parent Leave – take time to welcome your newest Hausmate We are remote-friendly however candidates based in commutable distance (50 mi?) to SF, Seattle and NYC will be prioritized as we value frequent in-person collaboration opportunities at Haus. Haus is an equal opportunity employer. We make hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status. We believe diverse perspectives make us stronger and are committed to an inclusive culture where everyone feels seen, heard, and empowered to contribute. Bring your authentic self — we would love to hear from you.