Senior Marketing Analyst at Hellofresh

S'more about the team We are seeking a highly analytical and data-driven Senior Marketing Analyst to be a cornerstone of our acquisition strategy across HelloFresh, Chefs Plate, and Factor. In our data-centric culture, your role will be vital in unearthing key insights to drive marketing success. You will collaborate closely with the Marketing Growth team to enhance analytical capabilities and champion a data-first approach to all marketing efforts. Success in this role requires working with various data teams across the organization to deliver high-impact, actionable insights that boost overall business performance. Lettuce share what this role will be responsible for • Performance Analysis & Optimization: Conduct proactive analysis of performance and brand marketing data to pinpoint areas for improvement across key KPIs (acquisition, CAC, brand awareness, LTV, etc.). Partner with channel managers to translate these insights into concrete initiatives and action plans. • Strategic Insight Generation: Lead the translation of analytical findings into tangible marketing projects and actions adopted by the broader team. • Cross-Functional Collaboration & Mentorship: Act as a key liaison for the analytics department, supporting the broader Canadian marketing team by clarifying new metrics and building foundational analytical skills. Foster cross-team collaboration, share best practices, and drive joint insight generation with other analytics departments. • Customer Journey Analysis: Analyze customer data to identify pain points and opportunities, informing customer segmentation and personalization strategies. • Market Awareness: Stay current with relevant industry and market trends that could influence business performance. • Strategic Planning Support: Play an active role in the marketing annual strategic planning process, from initial analysis through compelling data-driven storytelling. • All other duties, as assigned. Sound a-peeling? Here's what we're looking for Experience & Education: • 5+ years of experience in relevant fields such as Marketing Management Consulting, Growth Marketing Management, DTC Consumer Marketing, and/or Digital Marketing. • Bachelor’s degree required in Marketing, Mathematics, Statistics, or a closely related field. Technical & Analytical Skills: • Data Proficiency: Highly skilled in managing and analyzing large datasets, including identifying trends, drawing robust conclusions, and expertly cleaning, transforming, and structuring raw data. • Technical Tools: Proficiency in querying data and utilizing analysis tools such as Databricks, Tableau, and Google Analytics. • Analytical Aptitude: A creative thinker with a strong, data-driven analytical mindset for optimizing daily performance and effectively managing business operations. Core Competencies: • Strategic & Critical Thinking: Demonstrated ability to critically evaluate company goals, devise effective strategies to achieve them, and clearly articulate the rationale for recommended actions. • Communication & Presentation: Exceptional communication, interpersonal, and presentation skills to convey complex information with clarity and conciseness. • Decision-Making & Problem-Solving: Proven capabilities in strategic decision-making and resolving complex problems. • Organizational Skills: Outstanding organizational skills and efficient time management abilities. Let’s cut to the cheese, this is why you'll love it here • Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box. • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships! • RRSP Matching - Competitive RRSP matching program offered • Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. • Family Benefits - A parental leave top-up program for expectant parents. • Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund. • Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun! • Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts. • Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names! Flexible Hybrid Approach At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week. #LI-HYBRID Working Conditions It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team. This is a posting for an existing vacancy. We are actively seeking to fill this position. Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today. Toronto, ON Pay Range$70,000—$80,000 CAD