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ManagerFull-timeRailsGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Manager to join Hibu’s team. This role is responsible for executing and optimizing paid acquisition campaigns across search, social, display, and other performance channels. You will play a critical part in driving high-quality inbound demand and maximizing return on marketing investment.
Key Responsibilities
- →Own execution and optimization of paid marketing campaigns across search, social, display, and other performance channels
- →Manage day-to-day budget allocation, bidding strategies, audience targeting, and creative testing to maximize efficiency and return on ad spend
- →Drive high-quality inbound lead growth with accountability to pipeline contribution, lead quality, CAC, and revenue impact
- →Develop and execute structured testing roadmaps, including audience, creative, landing page, and channel experimentation
- →Analyze campaign performance daily, weekly, and monthly; surface insights and recommend data-driven optimizations
- →Partner closely with Sales to monitor lead quality, conversion rates, demo show rates, and downstream performance
- →Collaborate with Analytics to ensure accurate tracking, attribution, and reporting across channels
- →Identify and scale new growth opportunities while maintaining performance guardrails
- →Support forecasting and budget planning efforts with performance insights and trend analysis
- →Ensure campaigns align with brand, messaging, and segmentation strategies
Requirements
- ✓4–6+ years of experience in performance marketing, growth marketing, or demand generation roles, with demonstrated ownership of paid media campaigns
- ✓Proven experience managing and optimizing campaigns across paid search, paid social, display, and other digital acquisition channels
- ✓Strong analytical mindset with the ability to use data to inform budget allocation, testing, and performance optimization
- ✓Experience improving lead quality, conversion rates, CAC, and pipeline contribution
- ✓Proficiency with marketing analytics and reporting tools (e.g., Google Ads, Meta Ads Manager, GA4, CRM platforms, attribution tools)
- ✓Strong cross-functional collaboration skills, particularly with Sales and Analytics teams
- ✓Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)
Free to sign up. Takes 30 seconds.
