Senior Content Marketing Manager at Highlightta

ABOUT ZIPLINE Zipline is a well-funded, rapidly growing SaaS company transforming how frontline teams work. We empower the world’s leading brands across retail, healthcare, logistics, and beyond to connect, align, and inspire their employees- from headquarters to the front lines. Our customers consistently give us best-in-class NPS and CSAT scores, and they rave about how Zipline makes their teams’ lives easier and their businesses more effective. We’re also a fully remote company, with passionate employees across the U.S., Canada, and around the globe. ABOUT THE ROLE Zipline’s marketing team is growing, and we’re looking for a Senior Content Marketing Manager to help shape and scale our content engine. Reporting to the Head of Content, you’ll drive the programs that matter most: customer stories, webinars, thought leadership, newsletters, and more. This role is equal parts creator and independent operator: you’ll set direction and produce great work yourself while building the systems and relationships to keep it all running at a high level. WHAT YOU’LL DO CUSTOMER STORYTELLING You’ll own the narrative around how customers use Zipline and turn those experiences into the most compelling proof points in our toolkit. That means: - Building real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time. - Running interviews and managing relationships with customers, both on-site and virtually. - Occasional travel to retailer HQs and conferences. - Shaping raw customer experiences into polished case studies, testimonials, and narratives that show why people love Zipline. - Thinking beyond the PDF: turning one customer story into a blog post, a webinar highlight, a social proof snippet, and a sales asset. - Tracking which stories resonate and where: which case studies get shared by sales, which customer quotes drive engagement on LinkedIn, and feeding that data back into what you produce next. WEBINARS / LIVE EVENTS / PRESENTATIONS You own the strategy and execution of Zipline’s webinar program-not just the logistics, but the experience itself. That means: - Driving audience development, speaker sourcing, and topic strategy so every webinar and live event earns the time it asks for. - Running production of webinars from prep calls to day-of execution. - Repurposing each webinar into clips, blog content, newsletter features, and social posts. - Owning webinar performance end-to-end: registrations, attendance, engagement, and content repurposing metrics. Iterating based on what you learn. - Exploring new formats that extend our reach, including the potential to develop a podcast or video series. THOUGHT LEADERSHIP You help create the content that positions Zipline and its leaders as go-to voices in retail operations. That means: - Developing thought leadership content across formats-blog posts, LinkedIn content, bylines, and contributed pieces that reflect Zipline’s genuine point of view. - Co-owning the content calendar and keeping stakeholders aligned on priorities, timelines, and what’s shipping when. - Partnering with our demand gen team to bring strong copy and strategic thinking to campaigns across channels. - Keeping the rest of the company in the loop: sharing upcoming campaigns, fresh customer stories, and big launches through internal comms. CONTENT OPERATIONS & DISTRIBUTION - Using AI tools to streamline production-e.g., turning webinar recordings into blog posts, reports into social series, one asset into a week of content. - Building the templates, playbooks, and processes that help us produce great content faster and more consistently. - Measuring performance across channels and using that data to make editorial decisions. - Not vanity metrics: whether we’re reaching the right audience, driving the right conversations, and creating pipeline impact. - Owning content performance reporting and bringing strategic recommendations to leadership. You know what’s working on LinkedIn vs. the blog vs. email, and you use that to shape priorities. WHAT WE LOOK FOR - 5–7 years in B2B content marketing, with a portfolio that shows range-case studies, thought leadership, multi-channel campaigns. - Strong writing and editing chops, with the range to nail Zipline’s voice across all kinds of formats and channels. - Natural project management instincts: you keep things moving, flag issues early, and never need to be chased. - Comfortable with ambiguity: you ask good questions, propose solutions, and keep things moving forward. You don’t just produce content; you understand why it matters and know when to say no. - Curious about AI and excited to experiment with how it can make content work better (and faster). - A low-ego, team-first attitude. You build trust easily and make the people around you better. NICE TO HAVE - Familiarity with the frontline teams and/or retail, retail tech, or B2B SaaS space. - Hands-on experience with webinar or podcast production, product marketing experience, and SEO/AEO/GEO concepts. - Hands-on experience building audiences or communities. - Comfortable with tools like WordPress, HubSpot, Google Analytics, and social scheduling platforms. COMPENSATION At Zipline, we're committed to paying our team fairly, transparently, and in a way that supports growth. This role is targeting an annual salary within Canada of $105,568 CAD to $129,028 CAD. The broad salary ranges reflect the growth someone will experience in the role—from developing skills to reaching expertise within their career level. We've found that hiring team members with the expectation of being accomplished in the role sets them up for success, which for this position on the Canadian band is $105,568 CAD. Salaries below this point typically reflect someone with potential but still building the necessary skills, while salaries above are for individuals already excelling in the role, with a deep understanding of Zipline's impact on customers, product, and company. At Zipline, you'll continue to have career development conversations with your manager to ensure your compensation grows as you advance. Our salary ranges are determined by market, factoring in our revenue and employee size and paying competitively. In higher cost of living markets, we apply 5-10% multipliers on our ranges, depending on the location, to maintain competitive compensation and reflective of the increased expenses our team members face in those areas. While we primarily hire in Canada and the USA, we are a global employer, and all hiring regions will use the same methodology to determine fair and transparent pay. Transparency is key to building trust in our compensation process. To better understand how this range is determined, we encourage you to ask as many questions as you'd like about compensation during the interview process to ensure clarity and confidence. 
WHAT'S IN IT FOR YOU - Remote-first culture: Join a high performing, fully remote team and work where you're comfortable - Stock Options: Get meaningful ownership in a fast-growing, venture-backed company shaping the future of retail. - Time off: We believe rest fuels great work. Our flexible time-off policy gives you the freedom to take the breaks you need, when you need them—whether it's a long weekend or a well-deserved vacation. We'll also give you a monthly coffee-shop stipend to switch up your workspace and get inspired outside the office. And when you've been with us for five years? You'll earn a fully paid one-month sabbatical to truly unplug and reflect—we call it a thank-you for your impact and dedication. - Benefits: World-class medical, dental, and vision policies. - Team Connection: Annual company off-sites in fun locations. We've done New York, Costa Rica, Whistler, Palm Springs, San Diego, and Mexico City. - Volunteering: Every quarter, Zipliners get a paid day off to volunteer for a nonprofit of their choice. - Learning: We support continuous learning and provide unlimited access to our Udemy Business account - Great humans, great work: Work with kind, collaborative teammates who care about doing meaningful work and making a real impact. We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives. Want to learn more about how we work? We may be remote, but we're anything but disconnected. Zipline is a thriving, dynamic team spread across the globe—collaborating, innovating, and having a blast along the way. Zipliners work from all over—vans, boats, Airbnbs, and everything in between. No office? No problem. Our culture still feels like one big hug. Even though we're distributed, we make space to connect—whether it's our weekly all-company social or gathering in person at our yearly retreats. We're building something meaningful together, and we're glad you're considering being a part of it. We can't wait to meet you! HOW WE HIRE We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews. This opportunity is offered through HighlightTA, the on-demand talent team supporting Zipline’s growth. CONNECT WITH US AND LEARN MORE: ZIPLINE ON LINKEDIN [Upgrade to PRO to see link] ON LINKEDIN [Upgrade to PRO to see link]