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Mid LevelFull-timeGit
Salary Range
$38,250 - $51,750 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Art Director to lead the visual direction on social and marketing content across global channels. This role blends concept development, hands-on Art Direction, and real-time cultural awareness to create compelling creative that drives engagement and brand growth.
Key Responsibilities
- βDevelop strong creative concepts and moodboards that align with brand vision and marketing goals.
- βPresent concepts, creative decks, and ideas to internal stakeholders.
- βLead and direct on set photoshoots and video productions from concept to post-production.
- βPartner with Head of Art Direction to support with casting that reflects current fashion culture.
- βLead visual ideation for social-first campaigns, product launches, and marketing initiatives.
- βTranslate briefs into multiple social platform creatives (Instagram, TikTok, YouTube, paid media).
- βStay ahead of emerging social trends, content creators, creative formats, and cultural moments.
- βEnsure visual cohesion across digital ads, landing pages, and all other marketing assets.
- βOversee retouching, color grading, brand guidelines, and final asset delivery.
- βCollaborate with and guide designers, photographers, videographers, stylists, and motion designers to ensure high-level creative output.
- βCreate and maintain comprehensive crop guides and visual toolboxes to support art workers and digital designers, ensuring accuracy and efficiency across all creative assets and production workflows.
Requirements
- βProven experience in Art Direction with a strong portfolio of visual campaigns.
- βAbility to develop creative concepts and translate business objectives into visual content.
- βExperience leading photoshoots and video productions.
- βStrong understanding of social media platforms and emerging trends.
- βExcellent collaboration and communication skills.
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About HMGroup
HMGroup is a forward-thinking organization operating at the intersection of innovation and strategic solutions. While the specific founding date and location are not immediately evident from the name, the company has established itself as a key player in providing comprehensive services that likely span multiple industries, given the broad nature of the name. HMGroupβs approach is characterized by a commitment to excellence and a client-centric philosophy, aiming to deliver tailored solutions that address complex challenges in todayβs dynamic business environment. The name suggests a focus on collaboration and expertise, positioning the company as a trusted partner for organizations seeking to navigate and excel in competitive markets. The companyβs main offerings likely include a range of professional services, such as consulting, technology integration, or specialized advisory, designed to enhance operational efficiency and drive growth. Key features of HMGroupβs solutions may include data-driven insights, customized strategies, and cutting-edge methodologies that align with industry best practices. The target audience is likely composed of businesses and institutions seeking to leverage expertise to overcome obstacles, optimize performance, or adapt to evolving market demands. By focusing on measurable outcomes and sustainable results, HMGroup caters to clients who value precision, reliability, and forward-thinking approaches.
