Director, Marketing Operations Business Partner at Hootsuite

The Director of Marketing Operations Business Partner defines and leads the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights. This role serves as a strategic partner across Revenue Operations, Sales Technology, Data, and Marketing leadership, guiding the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives. Reporting to the VP, this role translates business objectives into operational capabilities and business requirements. This role influences the roadmap direction, and ensures operational readiness and adoption of marketing capabilities that enable teams to execute effectively. This critical role acts as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth. Based out of Toronto or Vancouver, this role will report into the Vice President, Revenue Strategy & Operations. WHAT YOU’LL DO: Strategy & Operating Model • Design and oversee the implementation of the marketing operations strategy aligned to revenue and demand priorities • Establish campaign governance, planning cadence, and execution standards • Design scalable lifecycle processes across demand, field, and customer marketing • Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization Technology & Data Partnership • Partner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmap • Translate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact. • Influence architecture, integrations, and data design to enable lifecycle execution and measurement • Drive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impact • Establish frameworks for campaign structure, tracking, and data standards to enable reliable reporting and attribution • Translate strategic initiatives into operational and platform requirements that support marketing transformation Process, Measurement & Execution • Define KPIs across funnel, pipeline creation, conversion, velocity, and ROI • Establish attribution approach and performance frameworks • Deliver executive insights that informs investment decisions, planning and performance optimization • Standardize campaign intake, build, QA, and launch processes • Improve lead management, scoring, routing, and lifecycle governance • Drive automation and operational efficiency Leadership • Lead, develop, and evolve the Marketing Operations and analytics team by setting clear expectations, providing coaching and feedback, managing performance, and fostering an inclusive, collaborative environment aligned with organizational goals. • Define priorities, operating rhythms, and ways of working for the function • Partner cross functionally to align GTM planning and execution • Act as strategic advisor to Marketing leadership WHAT YOU’LL NEED: • 15+ years in Marketing or Revenue Operations in SaaS environment • Experience building and scaling marketing operating models in growth stage companies • Proven experience influencing cross functional strategy and roadmaps • Strong understanding of funnel management, lifecycle design, and attribution • Experience supporting planning, forecasting, and pipeline strategy • Expertise in lead scoring, ABM architecture, and performance measurement • Experience leading teams and driving operational transformation • Executive communication and stakeholder alignment skills • Familiarity with Salesforce, marketing automation platforms, intent platforms (e.g., 6sense), conversation intelligence, and BI tools • Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals • Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work • Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision • Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team WHO YOU ARE: • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community. • Curious. You are always learning and seeking ways to make things better. • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity. • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others. In all we do, our six guiding principles light the way: Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies Accommodations will be provided as requested by candidates taking part in all aspects of the selection process. #LI-NS1 #LI-Hybrid Canada Pay Range For This Role$140,700—$197,100 CAD Use of AI in Hiring Hootsuite uses artificial intelligence (AI) to support our recruitment process. 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