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SeniorFull-time
Salary Range
$29,835 - $40,365 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Employer Branding Specialist plays a key role in positioning the company as an employer of choice. This position involves creating compelling, inclusive campaigns and content that reflect the Employer Value Proposition (EVP) and partnering with Talent Acquisition, HR, and Marketing to attract top talent.
Key Responsibilities
- →Develop and execute employer branding initiatives aligned with hiring goals
- →Maintain a content calendar for careers site and social channels
- →Ensure EVP is consistently represented across job ads, careers site, and recruitment materials
- →Produce engaging content (blogs, videos, employee stories) for LinkedIn, careers site, and internal channels
- →Coordinate employee advocacy programs
- →Plan and run campaigns to boost brand awareness and candidate engagement
- →Monitor performance and optimize based on analytics
- →Build and maintain relationships with universities and student organizations
- →Coordinate campus recruitment events, career fairs, and guest lectures
- →Develop tailored content and campaigns for early talent pipelines
- →Track key metrics: engagement, application quality, and campaign ROI
- →Maintain templates and guidelines for employer branding materials
Requirements
- ✓Experience in employer branding, content creation, or talent acquisition
- ✓Strong understanding of social media and digital marketing
- ✓Ability to analyze data and metrics to inform strategy
- ✓Excellent communication and storytelling skills
- ✓Experience working with university recruitment and early talent programs
