Technology & Competitive Solution Marketing Manager at IFS1

IFS1

Staines-upon-Thames, England, gb·4h ago

SeniorFull-timeGit

Salary Range

$66,300 - $89,700 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

The Technology & Competitive Solution Marketing Manager will play an integral role in developing key marketing campaigns aligned with IFS’s GTM strategy. This fast-paced role requires a pragmatic, hands-on marketer who can contribute to the growth of IFS by working with various teams across the organization.

Key Responsibilities

→Meet demand generation goals aligned to the business’s strategic growth focus areas
→Develop and deliver end-to-end marketing campaigns that support IFS’s GTM and fulfill pipeline requirements
→Identify and prioritize campaign development based on business imperatives
→Design and manage production of high-value content, including advertising, direct mail, event toolkits, digital content, webinars, and social media messaging
→Partner with regional marketing to plan and support execution of centrally generated demand generation programs
→Enable BD, AE, and regional marketing for key demand generation campaigns
→Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics
→Align competitive campaigns to IFS’s industry GTM approach
→Articulate the strengths of IFS’s solutions in your aligned industry
→Collaborate with IFS’s competitive intelligence team to articulate a succinct route to market message
→Own and manage your aligned section of the ifs.com website
→Collaborate with the central IFS campaign execution team for key activities
→Support key IFS events including IFS Unleashed and Connect