Program Marketing Manager at Imprint

WHO WE ARE Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank. Co-branded cards account for over $300 billion in U.S. annual spend—but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today’s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you. Role Summary As Marketing Program Manager, you will own the design, optimization, and execution of Imprint's end-to-end marketing workflow. This role is the operational engine behind campaign delivery—ensuring marketing initiatives move efficiently from intake through launch, on time and with measurable accountability. You will build and enforce processes, SLAs, and planning rhythms that align Marketing, Creative, Lifecycle, Operations, and Go-to-Market teams. You will drive rigor, automation, and continuous improvement across a high-volume, cross-functional marketing operation supporting co-brand partners and internal stakeholders. This is a hands-on role for someone who is energized by process optimization, project orchestration, and holding teams accountable to delivery standards. What Success Looks Like in the First 90 Days - Designed and implemented an end-to-end marketing workflow covering intake, scoping, briefing, asset creation, QA, launch, and measurement - Established SLAs, SOPs, and rollout plan with clear accountability mechanisms across Marketing, Creative, Lifecycle, and Operations - Built and executed a planning motion in partnership with GMs and co-brand partners for the remainder of 2026, plus quarterly capacity-aligned plans - Delivered a recommendation and implementation roadmap for AI integration into workflow to drive efficiency and automation - Restored on-time campaign delivery for priority partner launches Responsibilities - Own the design, implementation, and continuous optimization of Imprint's marketing workflow and process infrastructure - Build and enforce SLAs, work-back schedules, and Gantt charts that keep cross-functional teams on task and campaigns on track - Drive intake, scoping, and planning rhythms in partnership with GMs, co-brand partners, and internal stakeholders - Act as the operational owner of campaign delivery—ensuring work moves efficiently through Creative, Lifecycle, Marketing Ops, and Go-to-Market - Use data and process metrics to identify bottlenecks, measure adherence to SLAs, and surface accountability gaps - Build AI-driven automation and efficiency improvements into workflow (e.g., briefing, QA, reporting) - Partner with Marketing, Creative Design, Lifecycle, Marketing Ops, and Go-to-Market teams to align on capacity, timelines, and delivery standards - Maintain visibility and reporting on campaign status, blockers, and delivery health across leadership Qualifications Required - 5-7+ years of marketing program management, marketing operations, or campaign operations experience - Demonstrated ability to design, implement, and optimize end-to-end workflows in high-volume marketing environments - Strong project management skills with experience building work-back plans, Gantt charts, SLAs, and process documentation - Proficiency with Google Sheets for project tracking, capacity planning, and process management - Familiarity with marketing and creative tools such as Figma, Braze, Jira, and Notion (understanding how they are used in workflow context) - Data-driven approach to tracking performance, identifying process gaps, and enforcing accountability - Comfortable driving rigor and holding cross-functional teams accountable to timelines and delivery standards - Natural inclination toward process optimization and operational excellence Nice to Have - Experience in FinTech or high-volume e-commerce marketing environments (e.g., daily personalized email programs) - Familiarity with AI tools such as Claude (including Cowork and Claude Code), ChatGPT, or Braze AI Studio - Experience working with creative teams, lifecycle marketing, and marketing operations functions - Track record of implementing AI or automation into marketing workflows to drive efficiency PERKS & BENEFITS - Competitive compensation and equity packages - Leading configured work computers of your choice - Flexible paid time off - Fully covered, high-quality healthcare, including fully covered dependent coverage - Additional health coverage includes access to One Medical and the option to enroll in an FSA - 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents - Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.