Digital Marketing Specialist - SEO at InformaGroupPlc

About the Role

We are looking for a Digital Marketing Specialist – SEO to join our dynamic, creative, and collaborative central digital marketing team at Informa Connect Tech Events. This role involves conducting comprehensive SEO audits and creating in-depth SEO strategies to optimize our most exciting brands.

Key Responsibilities

• →Increase organic search/AI search traffic, referrals, and crawlability by defining and implementing an effective SEO strategy aligned to overall marketing objectives.
• →Conduct in-depth, technical SEO audits and partner with central tech teams to enhance site performance.
• →Conduct relevant audience and industry research to maximize effectiveness of SEO tactics.
• →Align audience knowledge with in-depth keyword/query research, prioritised by search volumes and competitiveness.
• →Create comprehensive content calendars closely aligned to our target audiences and assist in the creation of long-form content.
• →Partner with marketing teams to create compelling content such as videos, podcasts, and reports.
• →Create a comprehensive organic amplification strategy for created content and assets across social media, forums, and media sites.
• →Consistently optimise SEO initiatives at key junctures, ensuring content and keywords remain highly relevant and effective.
• →Advise on landing page optimisation to maximise discoverability and conversion.
• →Uncover offsite SEO opportunities through backlink partnerships, PR, and social media activity.
• →Conduct competitor analysis to uncover strategic keyword opportunities and optimisations.
• →Work with relevant SEM Specialists to align on a truly omnichannel digital marketing approach to campaign delivery.
• →Track organic search and referral traffic performance and its impact on audience growth and conversion through Google Analytics and Search Console.
• →Create a bi-weekly SEO tracker for circulation to key stakeholders and teams, with commentary, analysis, and suggested optimisations.
• →Produce wash-up reports summarising organic traffic performance, domain authority, and keyword ranking improvement, as well as audience growth and conversion.
• →Facilitate digital marketing upskilling sessions and best practice implementation through the SEO Centre of Excellence.
• →Stay up to date with the latest algorithm changes, SEO trends, and tools for optimisation of current and future initiatives.