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Marketing Manager (Bilingual Spanish/English) at InformaGroupPlc
InformaGroupPlcNew York, New York, us·2h ago
SeniorFull-time
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Marketing Manager to join our NYC team to lead marketing execution for Fintech Americas. This role focuses on developing and executing strategic omni-channel campaigns that drive attendance and engagement for industry events and awards.
Key Responsibilities
- →Develop and implement tactical marketing plans for attendee and sponsor marketing for the Fintech America’s event and awards program
- →Lead email marketing campaigns
- →Grow and manage targeted databases
- →Analyze marketing performance metrics and optimize execution accordingly
- →Up and cross-promote and sell relevant products and services to target market audiences
- →Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
- →Develop marketing automation strategies including personas, segmentation, landing pages, customer journeys, and nurture campaigns
- →Regularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful
- →Work cross functionally to develop strategy, positioning, and key messages for event and media brands
- →Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors
- →Manage community building and social media strategies that drive engagement and improve the audience experience
- →Manage content marketing strategy including websites, blogs, gated reports, video, email, and images
- →Implement initiatives to enhance the attendee experience at physical events
Requirements
- ✓Experience leading B2B event marketing campaigns
- ✓Strong project management skills
- ✓Experience working in a bilingual (Spanish/English) environment
- ✓Ability to develop and execute strategic omni-channel campaigns
- ✓Experience with marketing automation strategies
- ✓Strong analytical skills to analyze marketing performance metrics
- ✓Ability to work cross-functionally with various teams
- ✓Experience with content marketing strategy
- ✓Experience managing community building and social media strategies
- ✓Experience implementing initiatives to enhance the attendee experience at physical events
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