Paid Media Marketing Manager at InformaGroupPlc

We're looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns. As a Paid Media Marketing Manager, you will have the opportunity to lead impactful paid strategies across events such as LEAP, Blackhat and Money 20/20. You will be responsible for optimising performance, and helping showcase Saudi events to global and local audiences! What you will do: Campaign Strategy and Execution: • Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio. • Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives. • Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans. • Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution. • Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.Optimization and Reporting: • Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation • Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment. • Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team. • Focus on increasing the volume of high-quality registrations while improving conversion rates.Collaboration and Coordination: • Work closely with agencies to ensure campaigns are on track to meet targets. • Partner with the sales and marketing teams to align on goals and strategies. • Leverage insights from other portfolios and past campaigns to inform media planning and execution.Strategic Priorities: • Drive high-quality visitor registrations and qualified exhibitor leads. • Address challenges with high registration volume but low conversion rates by optimising targeting and messaging. • Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.