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Entry LevelFull-timeGit
Salary Range
$16,320 - $22,080 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a highly skilled and results-driven PPC Specialist to join our Ad Operations team. This role will focus on managing and optimizing pay-per-click campaigns across various platforms to support the growth of our B2B digital services.
Key Responsibilities
- →Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, Outbrain, and other relevant channels.
- →Review and optimize PPC campaigns to ensure the profitability of campaigns and landing page quality.
- →Conduct in-depth keyword research and audience analysis to create targeted campaigns that align with business objectives.
- →Write compelling ad copy and collaborate with the content team to ensure alignment with brand messaging and campaign goals.
- →Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI, to identify areas for improvement.
- →Optimize ad creatives to maximize conversions and improve user experience.
- →Stay up-to-date with industry trends, platform updates, and best practices to ensure campaigns remain competitive and effective.
- →Collaborate with internal teams, including marketing and sales, to align PPC strategies with broader business goals.
- →Prepare detailed performance reports and present insights and recommendations to stakeholders.
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About InformaGroupPlc
InformaGroupPlc is a leading provider of information, analytics, and events solutions, operating primarily within the business-to-business (B2B) sector. The company leverages its deep industry expertise to deliver actionable insights and networking opportunities to professionals across various industries. While the exact founding date and location are not explicitly stated in the name, the "GroupPlc" designation suggests a well-established, international organization with a structured corporate framework. InformaGroupPlc focuses on connecting businesses with the knowledge and connections they need to thrive in competitive markets. The company offers a range of products and services, including industry reports, market research, conferences, and digital platforms tailored to specific sectors such as pharmaceuticals, technology, and finance. Key features of their offerings include data-driven analytics, expert-led events, and subscription-based content that helps organizations stay ahead of industry trends. Their target audience consists of corporate executives, decision-makers, and professionals seeking to enhance their strategic planning, operational efficiency, and professional development. By providing targeted, high-quality information, InformaGroupPlc serves as a trusted partner for businesses aiming to navigate complex market dynamics. Notably, InformaGroupPlc has built a strong reputation for its ability to deliver high-impact events and insights that foster innovation and collaboration. The company’s market position is reinforced by its extensive network of industry experts and its commitment to delivering reliable, forward-thinking content. Its unique value proposition lies in combining deep sector-specific knowledge with scalable solutions, enabling clients to make informed decisions and drive growth in an increasingly competitive global landscape.
