Insomnia Cookies

About Insomnia Cookies

Insomnia Cookies is a bakery chain founded in 2003 by University of Pennsylvania students Seth Berkowitz and Jared Barnett. The company specializes in delivering warm cookies, baked goods, and ice cream, primarily targeting college students and late-night customers. With over 265 stores in the U.S. and some locations in Canada and England, Insomnia Cookies is often found near university campuses, catering to those craving late-night treats. The core service of Insomnia Cookies is the late-night delivery of freshly baked cookies, available daily from 10 a.m. to 3 a.m. The menu features 17 types of classic cookies, including vegan options, as well as deluxe cookies, cookie cakes, brownies, milk, ice cream, and ice cream sandwiches. This diverse product line aims to satisfy a wide range of tastes and dietary preferences. The company has experienced rapid growth, opening an average of two new locations per month, and plans to expand to 1,800 stores in the next decade.