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Senior Product Manager, Marketing Experiences, Growth at Instacart
InstacartUnited States - Remote·4d ago
SeniorFull-timeData ScienceAI
Salary Range
$143,650 - $194,350 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Instacart is seeking a Product Manager, Marketer Experience to build products and experiences that empower internal marketers and retailer partners with tools for creating, measuring, and scaling world-class campaigns. This role will directly influence campaigns backed by hundreds of millions of dollars in annual spend, driving measurable growth for Instacart’s marketplace and retailer e-commerce sites.
Key Responsibilities
- →Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels.
- →Translate campaign goals into productized workflows, templates, and experimentation frameworks in partnership with Marketing, Design, Engineering, and Data Science.
- →Build automation and AI-assisted capabilities to reduce operational effort for marketers while improving consistency, repeatability, and speed to market.
- →Define growth funnel KPIs and instrumentation; partner with analytics to measure lift, conversion, CAC, LTV, and retention.
- →Enable a high-velocity experimentation program (A/B, multivariate, holdouts) to help marketers validate ideas quickly and scale winners across surfaces.
Requirements
- ✓8+ years of product management experience building and shipping software products.
- ✓3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
- ✓Hands-on experience running A/B and multivariate experiments end to end with statistical rigor.
- ✓Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data.
- ✓Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science.
- ✓Bachelor’s degree in a relevant field or equivalent practical experience.
