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ManagerFull-timeRustAWSGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Account Based Marketing Manager to join Instructure and help connect our mission to measurable business growth. This role blends strategy, creativity, and data-driven execution to drive engagement and pipeline within key customer and prospect accounts.
Key Responsibilities
- →Design and manage 1:1, 1:few, and 1:many ABM programs that reach target institutions with personalized experiences
- →Collaborate with sector marketing, sales, and customer success to identify target accounts and tailor messaging
- →Use Demandbase to orchestrate multi-channel account journeys and complement campaigns in Marketo and Outreach
- →Partner with content and creative teams to develop assets that resonate with educators and technology leaders
- →Manage budgets, timelines, and results while experimenting with new tactics and tools
- →Lead research projects to surface insights that fuel smarter ABM strategies
- →Work with sales, customer success, and marketing operations to connect strategy with execution
- →Use Salesforce, Marketo, and Outreach for campaign alignment, tracking, and lead handoffs
- →Design dashboards in Tableau and Demandbase to visualize ABM performance
- →Create scalable systems for project organization using Asana
Requirements
- ✓5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company
- ✓Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion
- ✓Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
- ✓Analytical mindset with the ability to interpret data and communicate insights clearly
- ✓Excellent communication and collaboration skills
- ✓Curiosity, creativity, and a test-and-learn approach
- ✓Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
