Sr Product Marketing Manager SP at Intuitive

Primary Function of Position: You will lead the marketing strategy and commercialization of the da Vinci® SP platform in Korea. Core responsibilities include leading go-to-market strategy, market research, insights generation, and marketing execution in close collaboration with cross-functional teams to drive SP platform readiness, adoption, utilization, and customer satisfaction. As a key leader for the SP platform, this individual will develop a deep understanding of customer needs, clinical trends, and market dynamics, and translate these insights into growth strategies and execution plans tailored to the market. Korea is recognized as one of the leading markets for the SP platform, and this role will play an important leadership role in shaping and communicating Korea’s SP success stories, clinical insights, and best practices to regional and global teams. This position will collaborate closely with cross-functional and global stakeholders to ensure strong commercial performance and contribute to accelerating SP adoption across markets. Roles and Responsibilities • Use qualitative and quantitative market research methods, including direct customer interviews and field observations, to generate insights that inform SP strategy, market development, and product roadmap discussions. • Develop in-depth market analyses, including competitive assessments, procedure opportunity analysis, and market expansion strategies to support data-driven decision making. • Create and manage product profiles, including financial modeling, forecasting, and market impact analysis to support strategic planning and growth initiatives for the SP platform. • Lead commercialization initiatives for the SP platform through close collaboration with regional marketing, field sales, clinical teams, and cross-functional partners. • Maintain a strong presence with customers and support field teams by addressing customer feedback, troubleshooting critical issues, and identifying emerging trends in clinical adoption. • Collaborate with Clinical, Sales, Service, and Product Portfolio teams to ensure integrated strategy and consistent messaging for SP across the market. • Partner with Corporate, Regional, and Global teams to localize launch strategies, commercialization programs, and growth initiatives for the SP platform. • Ensure consistent planning processes with clear product positioning, value messaging, and strong commercial execution. Conduct post-launch reviews and work with market teams to evaluate execution effectiveness and refine strategies. • Identify and promote best practices to strengthen commercial capabilities and accelerate SP adoption. • Collect and synthesize insights from tradeshows, market research, customer interviews, KOL interactions, and clinical case observations to generate meaningful market insights for both existing and future SP innovations. • Develop strong relationships with KOLs and key clinical leaders to support clinical engagement, market development, and global knowledge sharing. • Act as a global reference market leader by sharing Korea’s SP experience, clinical insights, and best practices with regional and global stakeholders to support broader market development.