Manager - Content Marketing, Colors at jiostar

<div> <p style="margin: 0cm 0cm 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by strong consumer insights, creative excellence, and media effectiveness.</span></p> </div> Roles and Responsibilities Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Drive timely execution of promos, creatives, internal branding, and campaign rollouts. Consumer Insight & Performance Orientation: Translate consumer behavior, cultural insights, and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows. Sustenance & Portfolio Management: Lead proactive sustenance planning to maintain slot health, audience engagement, and show visibility. Ensure regular creative refreshes, platform visibility, and integrated solutions across the Colors ecosystem. Cross-Functional Collaboration: Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales, and Distribution. Coordinate with external creative, media, production, and research agencies for seamless execution. Innovation & AI Usage: Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks, and presentations. Drive efficiency, speed, and quality improvements through smart use of technology. Skills and Attributes • Strong consumer-first thinking with ability to convert insights into effective marketing plans • Experience working on 360-degree marketing campaigns (TV, Digital, Print, OOH, PR) • High creative sensibility with strong execution rigour • Interest and understanding of Hindi GEC and audience behavior • Working knowledge of digital and social media marketing • Basic understanding of TV viewership metrics (GRPs, Reach, TSV) Education & Experience • Bachelor’s / Master’s degree in Marketing or related discipline • 5–8 years of experience in Marketing / Brand / Communications / Advertising / Media