Head of Product Marketing (Remote from North Carolina) at jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Product Marketing in North Carolina. In this role, you will define how a complex, mission-critical technology platform is positioned, launched, and adopted in the market. You will own the product marketing strategy end to end, shaping messaging, go-to-market execution, and sales enablement for a sophisticated healthcare-focused audience. Operating in a fast-paced, high-impact environment, you will work closely with product, sales, customer success, and leadership teams to translate innovation into clear customer value. This is a senior leadership role with strong influence across the organization. You will combine strategic thinking with hands-on execution to drive adoption and growth. The environment values data-driven decision-making, collaboration, and continuous improvement. Accountabilities: • Define and own product positioning and messaging that clearly communicates value across multiple customer segments and channels • Develop and execute a data-driven product marketing strategy aligned with overall business objectives • Lead go-to-market planning and execution for new product launches and major updates in close partnership with product, sales, and customer success • Build and deliver sales enablement materials, including messaging frameworks, presentations, collateral, and training programs • Track, analyze, and report on key performance metrics to measure impact and continuously optimize product marketing efforts • Conduct market research and competitive analysis to identify customer needs, trends, and differentiation opportunities • Partner cross-functionally to drive product adoption, gather customer insights, and refine messaging over time • Build, mentor, and lead a high-performing product marketing team • Represent the organization externally at industry events as a product marketing thought leaderRequirements: • 10 or more years of experience in product marketing, with at least 2 years in a leadership role • Strong experience marketing to healthcare organizations such as health plans or providers • Proven ability to develop and execute successful go-to-market strategies for complex B2B products • Excellent strategic, analytical, and problem-solving skills with a data-driven mindset • Strong communication and presentation skills, with the ability to influence senior and cross-functional stakeholders • Deep understanding of market research, competitive analysis, and customer insight generation • Ability to thrive in a fast-paced, evolving environment and manage multiple priorities effectively • High level of professionalism, adaptability, and cultural awareness • Proficiency with common productivity and presentation toolsBenefits: • Competitive compensation based on experience, skills, and geographic location • Comprehensive medical, dental, and vision insurance • Remote-friendly work environment within the United States • Opportunities for professional growth and leadership development • Inclusive and collaborative workplace culture • Equal opportunity employment practices Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1