Retention Marketing Manager at Toogeza

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. Currently, we are looking for a Retention Marketing Manager for Woofz. Location: Remote Job Type: Full-Time About our client: Woofz is a leading pet tech company focused on improving pet care with smart technology. Our team is passionate, creative, and works together to make life better for pets and their owners. Join us if you’re excited to help shape the future of pet care! About the role: We are seeking a proactive Retention Marketing Specialist with a product mindset to join our team! In this role, you will be responsible for building a comprehensive system of retention tools that are designed to increase user activation and retention. With full ownership of these instruments, you will have the autonomy to implement updates and improvements to enhance product metrics and make impact on overall product performance. It is important that you come and already know what to do. So that the manager does not set tasks, but gives focus, direction, goal and you are independent and skilled enough to draw up a roadmap and move towards the goal. As you excel in this role, there will be potential for growth, such as advancing to positions like Product Manager if you want to. 🎯 Main goal - to maximize web and mobile streams profit by email & push channels. What we're looking for: - 2+ year of experience with email automatization and push notifications campaigns: user onboarding, activation, engagement, and churn-reduction campaigns. - Understanding of digital marketing and email fundamentals: CAN-SPAM regulations, GDPR and CCPA requirements, segmentation, CR/OR/CTR, IP/Domain reputation. - Excellent analytical skills with a focus on making data-driven decisions to continuously improve campaign performance. - Experience with A/B testing. - Good knowledge of English — Upper-Intermediate level and above and strong copywriting skills to compose “clickable” subject lines and letter texts. - Experience in improving open rate, click rate. - Creativity and problem-solving skills to develop innovative solutions and ideas for campaigns success. - Systematic and structural approach to work. What you'll do: - Establish and maintain scalable processes that ensure best practices in converting free users into the paid customers via email and push notifications campaigns. - Develop and implement email and push notifications automation workflows. Coordinate campaigns, including planning, asset gathering, building, managing approvals, scheduling, QA, and deployment. - Manage and optimize automated omnichannel campaigns across email, web push, mobile push and SMS channels to drive customer engagement and retention, and to improve conversion rates and achieve premium user base growth. - Conduct A/B tests of e-mail and push notification strategy, including delivery timing, segmentation performance, tailored offers, and subject line testing to develop best practices for ongoing email campaigns to optimize key email-marketing and product metrics. - Create reports on campaigns' performance: segmentation, conversion rate, drop-off, and other key performance metrics. - Stay updated on industry trends and monitor competitor email marketing and retention strategies to identify opportunities for improvement. - Generate innovative ideas and hypotheses to enhance the existing framework of retention instruments and drive user loyalty and lifetime value. - Collaborate closely with product and marketing teams to implement initiatives related to retention instruments, ensuring alignment with overall product strategy and customer experience. Also nice to have: - Initiative and proactivity in daily work. - Interest in understanding how business works / interest in product thinking. - Responsible and attentive to details to ensure accurate and error-free campaigns. Recruitment process: HR interview -> Test task -> Technical interview -> Team fit interview -> Offer Our Benefits: - Time-off Policy - unlimited Out of office days - Remote or Hybrid work. The choice is yours! - Sport and education compensations - Psychologists compensation - Language courses compensation - Co-working compensation - Health insurance - 100% Sick Leave Compensation - Team buildings and offsites (Spain, Italy, Portugal, Poland and other) - Merch - Birthday presents What’s next? If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider. We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.