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ManagerFull-timeGit
Salary Range
$115,600 - $156,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Social Media Content Strategist to join KTO, a leading iGaming brand in Latin America. This role focuses on building and maintaining KTO's online presence across social media platforms, ensuring strategy translates into editorial calendars, clear briefings, and consistent monthly and weekly execution with creative quality and compliance.
Key Responsibilities
- →Develop weekly and monthly editorial calendars for IG/TikTok/X/YT, defining content, rationale, and format
- →Prioritize weekly content based on sports and casino moments, cultural opportunities, and brand directions
- →Create scripts and briefs for designers, O Clube, creators, and partners with Social Media Ops
- →Define hooks, content cuts, narrative, CTAs, formats, and references
- →Coordinate end-to-end production flow: idea → briefing → production → approval → publication
- →Align daily with Social Ops and weekly with designers/agencies/Influencer Marketing
- →Track status of ongoing production
Requirements
- ✓Solid professional experience leading social media strategies, preferably in sports, media, or entertainment
- ✓Proven track record of growing digital audiences, creating content, and managing real-time coverage
- ✓Experience with digital analytics tools
- ✓Knowledge of social media platforms, content formats, and algorithm behaviors
- ✓Ability to create briefings, evaluate, and direct creative content (videos, graphics, creators, text)
- ✓Strong data analysis skills, translating insights into strategic actions
- ✓Intermediate to advanced English for interacting with global platforms, partners, and trends
- ✓Excellent communication, storytelling, and editorial judgment
- ✓High adaptability and ability to make quick decisions in live or high-pressure situations
- ✓Creativity, curiosity, and passion for sports and digital culture
- ✓Strong organizational skills and ability to manage multiple projects simultaneously
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