Paid Media Manager at Lai

📍Long Island City, New York (Hybrid) About the Role As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You’ll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success. Responsibilities include but are not limited to: - Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists. - Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.). - Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives. - Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success. - Develop and maintain strong client relationships, ensuring business goals are met and exceeded. - Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy. - Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness. - Continuously refine and improve internal processes to drive team efficiency and performance. - Stay current on the latest SEM and digital marketing trends, tools, and best practices. Requirements - 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube. - Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager). - Proven track record with SEM and paid social campaign execution, optimization, and strategy. - Agency experience is highly preferred. - Solid background in digital marketing across multiple channels (search, social, display, programmatic). - Proven experience in a managerial or supervisory role. - Exceptional client relationship management, communication, and people management skills. - Strong strategic and analytical thinking with excellent attention to detail. - Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.). - Bachelor’s degree in marketing, communications, or a related field. Our interview process includes, but is not limited to, the following: - Cognitive Aptitude and Typing Test - Logic assessment on Excel We offer a competitive salary and benefits based on education, experience, and skills level, including: - Unlimited vacation policy - Monthly Phone Stipend - Comprehensive Medical, Dental, and Vision insurance options - 401(K) plan with matching - Dog friendly office - Hybrid work opportunity - Professional Development Program - Bonus Perk - $50/week Seamless allowance Total compensation based on education, experience, and skills level ($63,900-$147,400) - Level 1 - $63,900-$82,760 - Possesses essential capabilities. - Level 2 - $82,760-$98,920 - Possesses developing capabilities. - Level 3 - $98,920-$115,080 - Possesses notable capabilities. - Level 4 - $115,080-$131,240 - Possesses strong capabilities. - Level 5 - $131,240-$147,400 - Possesses advanced capabilities.