German-speaking Senior Content Marketing Manager (d/f/m) at Leapsome

What is Leapsome? Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike. Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement. Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market. It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work! YOUR OPPORTUNITY Germany is one of our most important markets, and one of our biggest content opportunities. We're looking for a Senior Content Marketing Manager who writes and thinks in German as naturally as they think in strategy: someone who can build a high-quality content engine for the German market, adapt Leapsome's global narrative to resonate locally, and drive our editorial presence with skill and ambition. This role sits at the intersection of content excellence and regional ownership. You'll lead editorial work for the German market, shape how we show up in German-speaking audiences' feeds, inboxes, and search results, and collaborate closely with global teams to bring localized programs to life. WHAT YOU'LL DO - Lead editorial for the German market. Own content planning, briefs, reviews, and publishing for German-language content, ensuring every piece is clear, compelling, and aligned with Leapsome's voice. You'll manage the full editorial process from ideation to distribution. - Tell Leapsome's story in German. Create and adapt high-quality content across formats including articles, landing pages, email sequences, social copy, webinar scripts, product messaging — that authentically represents Leapsome in the German market. You're not just translating; you're writing for a specific audience, with cultural fluency and editorial judgment. - Build a scalable, data-informed content engine. Help define the strategy, cadence, and structure that allow us to grow content quality alongside volume, from top-of-funnel awareness to deep thought leadership. You'll develop the workflows, templates, and briefs that keep the machine running smoothly. - Own SEO and AEO for the German market. Lead initiatives to grow our organic presence in German-speaking markets, combining technical SEO best practices with an understanding of how AI and search are evolving. You'll identify opportunities to scale visibility without sacrificing quality. - Champion AI for localization. Drive the use of AI tools and workflows to accelerate localization, content production, and experimentation, while keeping quality high. You'll test, document, and refine AI use cases that raise the bar across the team. - Support broader German market initiatives. Collaborate with global demand gen, product marketing, and campaign teams to ensure content feeds into multichannel programs — contributing to localized campaigns that drive awareness and pipeline in Germany. WHO WE'RE LOOKING FOR - You have 5+ years of experience in German content marketing, ideally in B2B SaaS or HRTech, with a track record of driving results across awareness, engagement, and acquisition. - You possess a native-level fluency or bilingual proficiency in German with excellent editorial instincts and a strong command of copy across formats. Your English is strong enough for confident internal collaboration. - You're fluent in content strategy and SEO, and curious about how AI is reshaping content creation and discovery. You actively evolve your approach as the landscape changes. - You're analytical and creative in equal measure. You make decisions with data, but you also trust your editorial instincts and audience understanding to push your work further. - You're genuinely interested in the world of work and how it's changing. Working in HR tech means helping HR leaders navigate change and build fulfilled, engaged teams, and that's a topic you're excited to think, write, and learn about every day. - You're resilient, proactive, and adaptable. You bring energy and optimism to your work, stay curious in the face of ambiguity, and thrive in fast-moving environments where no two weeks look the same. BENEFITS - Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025 - Teammates: Join a diverse and international team of talented, smart, and kind people - Feedback and recognition: We value feedback exchange and celebrating successes — big and small - Hybrid model: Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany - Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year - Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform - Vacation: Take 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & benefit from a month-long paid sabbatical after 5 years with Leapsome - Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription - Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness - Corporate Benefits: Get exclusive discounts and deals from our partners. - Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000 - Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights - Competitive pay and pre-IPO equity package Leapsome’s values We stay true to our values in everything we do at Leapsome.  - Impact is everything — We aim high, focus on the outcomes that matter and say no to the rest. - Speed is our advantage — We move fast with intent — simplifying, automating, and learning as we go. - Owners without egos — We trust owners and expect excellence in return. We take responsibility individually, support each other, and win as a team. - Candid is kind — We speak up early and respectfully. We assume good intent, stay curious, and care about each other’s growth. Excited to be part of Leapsome? 😊 Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙 A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you? We look forward to getting to know you! You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor [Upgrade to PRO to see link] ✨✨✨ Kununu [Upgrade to PRO to see link] Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Help us make work fulfilling for everyone! At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together. Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive. Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!