Growth Manager, Organic at Leland

Leland’s mission is to unlock human potential by making the world’s expertise more accessible. We do that through a platform that connects people with coaching, content, and courses that can can help them achieve their most ambitious career and educational goals. Since our founding in 2021, we’ve helped tens of thousands of people reach their most ambitious goals, raised $19M from world-class investors, and built the industry leader in educational and career coaching. We're looking to add an ambitious Growth Manager to our hard-working growth team. This person will take ownership of all of Leland's organic channels, primarily focusing on establishing the organic social function. If you are an aggressive, creative, and driven executor who wants to build a killer organic growth engine and team, you will love this role. Leland is growing very quickly and we are on a mission to help everyone reach their career and educational goals. Responsibilities - Build and optimize scalable content systems and teams to amplify the Leland brand - Own and >10x existing social growth channels leveraging AI, tools, contractors, etc. - Identify and experiment with new social growth channels, content types, viral loops, and tactics - Dive deep into platform ecosystems and algorithms to determine winning strategies - Leverage data to measure results, learn quickly, and iterate on what's effective - Work cross-functionally across the growth, product, and operations teams to support broader growth initiatives - Help craft Leland's brand, voice, and reputation online Qualifications - Experience in marketing, content, growth, consulting, strategy or similar roles - Strong writing and storytelling skills - Deep understanding of or desire to learn platform algorithms, content formats, and what drives organic distribution - Data-driven approach to content: you set goals, measure performance, and iterate quickly - Rigorous testing mentality: you form hypotheses, run structured experiments, and use results to drive decisions rather than gut alone - High-agency owner who takes full accountability for outcomes, moves without waiting for permission, and finds a way to get things done - Thrives in a fast-moving, ambiguous environment and can prioritize without much hand-holding WHY LELAND? - Join a high-growth consumer startup focused on helping people achieve their goals by connecting them with expert coaches - Opportunity to take part in building a world-class team - A collaborative, high-energy environment where your contributions have a direct impact - The chance to join a passionate team helping people achieve their career and educational dreams Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.