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ManagerFull-timeGitGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Digital Growth Specialist to join LemFi’s team and drive online user acquisition, engagement, and retention strategies across international markets. This role will focus on paid acquisition channels, influencer-driven growth, and B2B partnerships, playing a critical role in expanding LemFi’s reach among the South East Asian diaspora in key markets.
Key Responsibilities
- →Onboard, manage, and grow an influencer network to drive engagement and user growth.
- →Execute influencer-driven campaigns targeting the South East Asian diaspora in international markets.
- →Build and engage online communities to strengthen LemFi’s brand presence.
- →Collaborate with designers to develop data-driven ad content plans based on audience insights.
- →Track and report on campaign performance, continuously testing and iterating for optimization.
- →Develop and manage strategic online growth partnerships with brands and platforms.
- →Lead public relations efforts, engaging with publications, media channels, celebrities, and PR agencies to amplify reach.
- →Conduct market research to identify trends, customer needs, and growth opportunities.
- →Work closely with marketing, product, and growth teams to plan and execute campaigns.
- →Monitor industry trends and competitor activities to inform campaign strategies and growth initiatives.
Requirements
- ✓2–4 years in performance marketing or digital growth roles, with hands-on experience on international platforms (Google, Facebook, TikTok, YouTube).
- ✓Proven experience managing, optimizing, and reporting paid campaigns across multiple channels.
- ✓Experience in influencer marketing and B2B partnerships is a strong plus.
- ✓Deep understanding of ad content creation, testing, and optimization.
- ✓Strong analytical skills with the ability to interpret data and make strategic decisions.
- ✓Excellent communication, writing, and people management skills.
- ✓Ability to thrive in a rapidly changing business and regulatory environment.
- ✓Motivated, energetic, and passionate about marketing and growth.
- ✓Strategic yet execution-focused with a strong ownership mindset.
- ✓Relationship-driven and collaborative, comfortable with cross-functional responsibilities.
- ✓Existing network within the South East Asian diaspora is a plus.
