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ManagerFull-timeRustGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a culturally fluent and highly skilled App Performance Marketing Manager to launch and scale our user acquisition efforts for the China Corridor. You will serve as the bridge between LemFi and the Chinese immigrant community in the UK, US, and Canada, driving growth through strategic marketing campaigns.
Key Responsibilities
- →Own the China Corridor: Drive app install and remittance volume growth targeting Chinese immigrants in the UK, US, and Canada.
- →Ensure campaign messaging resonates deeply with Chinese culture and language nuances.
- →Lead aggressive acquisition strategies around key cultural moments like Lunar New Year and Double 11.
- →Execute high-performance campaigns on Meta, TikTok, Google App Campaigns, and Apple Search Ads.
- →Lead strategy and execution for Chinese-specific platforms like WeChat and Little Red Book.
- →Work with the creative team to produce high-converting ad concepts.
- →Utilize AppsFlyer to track post-install events and optimize for downstream KPIs.
- →Manage and scale budgets based on rigorous CAC and ROI analysis.
- →Work on App Store Optimization specifically for Chinese keywords.
- →Track and analyze key metrics like Cost Per First Transaction, LTV, and ROI.
- →Continuously test new channels, creatives, and audiences to lower CAC and increase scale.
Requirements
- ✓3+ years in App Performance Marketing with a proven track record of scaling budgets.
- ✓Deep hands-on expertise in Meta and TikTok ads managers.
- ✓Solid understanding of the WeChat ecosystem and Little Red Book marketing dynamics.
- ✓Native-level fluency in Mandarin (Simplified & Traditional) and fluent English.
- ✓Deep understanding of the Chinese immigrant experience in the West.
- ✓Strong familiarity with MMPs (AppsFlyer/Adjust) and SKAN attribution.
- ✓Ability to manage budgets based on rigorous CAC and ROI analysis.
