Senior CRM Manager at Lemfi

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. As a Senior CRM Manager on the Performance Marketing team, you will be the architect of our global customer lifecycle. At LemFi, we are building the future of international payments for immigrant communities, and your objective is to ensure that every user—from North America to Europe—feels supported and empowered when sending money home. You won’t just be sending out promotional blasts; you will own the strategy and execution of all retention, engagement, and advocacy programs across multiple time zones and currencies. By designing high-impact journeys, writing trust-building copy, and leveraging deep data segmentation, you will drive lifetime value (LTV) and shape the future of diaspora financial services at scale. HOW YOU’LL CONTRIBUTE - Architect Lifecycle Strategies: Map and optimize complex, end-to-end user journeys that drive onboarding, "first-send" conversions, repeat usage, and long-term advocacy. - Master Multi-Channel Execution: Design and deploy high-impact campaigns across Email, Push, SMS, and In-App messaging, balancing visibility while actively avoiding notification fatigue. - Drive Granular Segmentation: Leverage event-based data to create highly targeted segments based on specific corridors (e.g., UK to Nigeria), transaction behavior, and user intent. - Champion a Test-and-Learn Culture: Lead rigorous A/B testing on subject lines, send times, and incentives (like fees vs. FX rates) to prove incremental lift and optimize conversion. - Own the Technical CRM Stack: Manage enterprise tools (like Braze or Customer.io [Upgrade to PRO to see link] utilizing Liquid logic and webhooks while partnering with Data Engineering to ensure clean data flows. - Optimize for Bottom-Line ROI: Track and report on core financial metrics, linking your CRM activities directly to Customer Acquisition Cost (CAC), Lifetime Value (LTV), and churn reduction rather than just open rates. WHO YOU ARE - Deeply Empathetic: You understand the nuances of the immigrant experience and can craft authentic copy that seamlessly balances exciting promotions with bank-level security and trust. - Data-Led Decision Maker: You don't guess what works; you use SQL or BI tools to pull insights, letting the numbers settle arguments and guide your targeting strategy. - High Ownership & Grit: You don't wait for a roadmap to be handed to you; you comfortably build and scale the CRM function with minimal supervision. - Experimentation-Driven: You live by A/B testing, constantly seeking ways to iterate and improve the customer journey rather than settling for the status quo. - Cross-Functional Collaborator: You proactively partner with Product, Compliance, and Data teams to ensure technical alignment and seamless execution of your retention roadmap. WHAT YOU’LL BRING - Several years of experience in CRM or Lifecycle Marketing, ideally within Fintech, Neobanking, or a fast-paced B2C startup. - Deep hands-on expertise with enterprise CRM and automation tools like Braze, Customer.io [Upgrade to PRO to see link] or HubSpot. - Strong data-driven skills, including the ability to use SQL or BI tools to pull insights and build event-based segments. - Technical savvy with an understanding of how APIs, webhooks, and Liquid logic trigger marketing events and multi-step branching canvases. - Experience managing campaigns with a global mindset across multiple time zones, corridors, and currencies. THE INTERVIEW PROCESS - Chat with a Talent Partner (30 mins) - Hiring Manager Interview – Lifecycle Strategy & Tool Mastery (45 mins) - Case Study Presentation – Segmentation, Experimentation & ROI Analysis (60 mins) - Final Interview – LemFi Values & Cross-Functional Fit (30 mins) Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. Our Values: How We Win - Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value. - Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes. - Ownership 🤝 We take responsibility for global outcomes, not just local wins. - Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact. You can connect with us on LinkedIn [Upgrade to PRO to see link] and Instagram [Upgrade to PRO to see link] and if you haven't already, download the app on the App Store [Upgrade to PRO to see link] or Google Play [Upgrade to PRO to see link] Diversity & Inclusion at LemFi To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume. Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.