Sales Director, Demand at Liftoff

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About this role: We’re seeking a highly motivated Sales Director to drive new logo acquisition for the Liftoff Demand team. In this role, you’ll be responsible for identifying, engaging, and closing high-value opportunities with some of the largest brands across both gaming and non-gaming verticals. This is a high-impact, quota-carrying role ideal for a self-starter who thrives in a fast-paced, data-driven environment and is passionate about helping performance marketers scale through programmatic app advertising Responsibilities: • Own and manage the entire sales lifecycle - from outbound prospecting and inbound lead qualification to proposal development, contract negotiation, and initial campaign execution. • Lead client engagement following contract execution, overseeing campaign activation, and providing strategic guidance on performance and optimizations. • Collaborate closely with cross-functional teams (Performance Strategy, Sales Engineering, Finance, Legal, Product Marketing) to ensure seamless onboarding and long-term client success. • Maintain deep expertise in mobile advertising trends, competitive landscape, and Liftoff’s evolving product offerings to position solutions effectively. • Represent Liftoff at key industry events, conferences, and networking opportunities to drive visibility and pipeline growth. • Maintain a disciplined approach to pipeline management, leveraging CRM tools for accurate forecasting and performance tracking. • Consistently exceed quarterly revenue targets through strategic account acquisition and strong client relationship management. Requirements: • 8+ years of experience in digital marketing or programmatic sales with demonstrated experience closing complex, multi-stakeholder deals (preferably mid-market to enterprise). • Mobile adtech space fluency including but not limited to DSPs, agencies, ad networks, MMPs, and other ecosystem players. • A well-established network of decision-makers at top brands and agencies, with a proven ability to open doors and drive revenue. • Outstanding presentation, communication, and negotiation skills, with the ability to tailor messaging to diverse stakeholders. • A strategic and consultative sales approach grounded in data, with a focus on building long-term, value-driven partnerships. • Deep understanding of the mobile advertising ecosystem and the confidence to serve as a subject matter expert on Liftoff’s solutions. • Highly self-motivated and resourceful, capable of operating independently while collaborating effectively within a team environment. • Relentlessly driven and professionally persistent - able to overcome objections, navigate complex sales cycles, and turn a “no” into a “yes”. Location: This role is eligible for full-time remote work in one of our entities and also in Canada: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, PA, OR, TX, UT, and WA. We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City. Travel Expectations: As part of our go-to-market strategy, the sales team is expected to attend key industry events and conferences to deepen relationships with prospects and existing clients, stay informed on market trends, and maximize visibility within the ecosystem. In addition to external engagement, Liftoff holds company-wide events, regional team meetings, and offsites - creating valuable opportunities for cross-functional collaboration, strategic planning, and team building. Compensation: Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Below you will find the annual OTE (On-Target Earning = Base + On-Target Bonus) for this role depending on location. • SF Bay Area, Los Angeles/Orange County, NYC, Seattle: $210,000 - $265,000 • All other California and Washington state locations, Austin, Boston, Denver, Portland: $193,000 - $243,000 • All other locations in our approved states: $180,000 - $227,000 • Canada: $155,000 - $195,000 Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next. Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence. Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law. Agency and Third Party Recruiter Notice: Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.