Senior Solutions Marketing Manager - LinkedIn Marketing Solutions at LinkedIn3

About the Role

We are looking for a Senior Marketing Specialist to join LinkedIn's Solutions Marketing team. This role focuses on building compelling positioning and foundational messaging for core video solutions, helping to shift customer perception and behavior.

Key Responsibilities

• →Lead the strategic build and execution of end-to-end GTM and multi-channel marketing campaigns for highest priority product solutions
• →Develop clear, on-brand messaging and positioning for solutions that provides the foundation of product marketing for outbound communication
• →Build foundational narratives and playbooks at the solution-level that simplifies our product suite into consolidated frameworks
• →Partner with executive leadership, cross-functional stakeholders and production agencies to develop tentpole event keynotes and activations
• →Partner with research and PM/PMM teams to develop customer research and harness insights to articulate reasons to believe in our advertising solutions
• →Collaborate with Sales to identify needs that will help enable the field team and grow the business
• →Be the voice and guide the strategy for any cross-functional or cross-marketing activations
• →Create programming and keynotes for marquis events that further our product messaging in market