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ManagerContractGitAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a deeply technical, highly creative B2B Lifecycle Marketing Contractor to help reinvent how lifecycle marketing drives growth at Lovable. This role focuses on designing and executing demand-gen nurture flows and lifecycle programs for customers and partners.
Key Responsibilities
- →Own and execute B2B lifecycle marketing across activation, engagement, retention, and expansion
- →Build and optimize demand-gen nurture programs for net-new B2B prospects
- →Design and run customer lifecycle programs for upsell, expansion, and re-engagement
- →Design and run partner lifecycle programs spanning onboarding, enablement, and long-term partner engagement
- →Execute ad-hoc and one-off lifecycle sends
- →Design intelligent, rules-based or algorithmic lifecycle programs
- →Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
- →Build experimentation frameworks that measure true incremental impact
- →Partner closely with Data, GTM, and Product teams
Requirements
- ✓5+ years of experience in B2B lifecycle / CRM marketing
- ✓Deep, hands-on expertise with HubSpot
- ✓Proven experience with email deliverability, list hygiene, and sender reputation
- ✓Strong analytical instincts and comfort using data to drive decision-making
- ✓Experience building adaptive, evolving lifecycle systems
- ✓Hands-on experience applying AI and automation
- ✓Comfort operating in ambiguity
- ✓Proven experience using vibe coding to increase effectiveness
