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ManagerFull-timeGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Growth Product Marketing Manager to own the SMB customer journey from free user to paying customer to expanded account. You'll be the glue between product, lifecycle marketing, in-product messaging, and salesβensuring every touchpoint works in concert to drive conversion and expansion.
Key Responsibilities
- βServe as the single point of accountability for the SMB customer journey across product, lifecycle, in-product messaging, and sales
- βCreate high-quality content for the SMB audience including video scripts, written pieces, case studies, and landing pages
- βOwn email and in-product communication strategy from signup through expansion
- βBecome the internal authority on the SMB user: their goals, constraints, buying process, and decision-makers
- βDevelop the core story for why users should move from free to paid, and from self-serve to sales-assisted
- βPartner with product and finance to evolve plan structure as needed
Requirements
- β4-7 years of experience in product marketing, growth marketing, or lifecycle marketing at a SaaS company
- βDirect experience with PLG businesses and the free-to-paid conversion motion
- βProven ability to create contentβyou've written copy, produced videos, or built campaigns yourself
- βStrong analytical skills; you're comfortable in dashboards and can design experiments
- βExcellent writing skills for conversion-focused copy
- βExperience partnering with product teams to influence roadmap and in-app experience
- βAbility to work across functions and serve as connective tissue between teams
- βDeep curiosity about usersβyou naturally dig into who they are and what they need
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