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Marketing Manager, Toy Marketing - Innovation at MattelInc
MattelIncEl Segundo, CALIFORNIA, us·5h ago
SeniorFull-timeGo
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
The Opportunity: 
The Manager, Toy Marketing – Innovation will lead the toy line development for new brands within the innovation pipeline, owning product and packaging strategy, business planning, asset creation, and commercialization milestones from concept through launch readiness.
This leader will operate at the intersection of creativity and business rigor — shaping breakthrough concepts, guiding cross-functional execution, and ensuring new brands are positioned for scalable, long-term growth. The ideal candidate is a strategic brand builder with strong people leadership skills, experience managing innovation pipelines, and a passion for bringing new ideas to market.
What Your Impact Will Be: 
• Lead development of 4+ new brands, overseeing pricing architecture, product development, packaging strategy, and asset creation.
• Own key business inputs including P&L development, pricing strategy, and milestone planning to ensure concepts are financially viable and scalable.
• Partner cross-functionally with Design, Packaging, Development, Insights, Finance, and Commercial Regions to bring new concepts to market on time and on budget.
• Lead consumer insights work to inform play patterns whitespace and appeal.
• Ensure new brands are grounded in clear consumer positioning and aligned to portfolio growth priorities.
• Direct analysis of early-stage concept, guiding evaluation of strategic fit, consumer appeal, and commercial potential.
• Synthesize insights and business inputs into clear recommendations to support go/no-go decisions.
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About MattelInc
MattelInc is a global leader in the design, manufacture, and marketing of toys and family products, operating at the forefront of the toy industry. Founded in 1945 in Southern California, the company has grown into one of the world's largest toy manufacturers, recognized for its iconic brands and innovative products that entertain and inspire children and families worldwide. With a rich history of creativity and quality, MattelInc has established itself as a cornerstone of the toy industry, adapting to evolving trends while maintaining a commitment to fun and learning. The company offers a diverse portfolio of toys and entertainment products, including dolls, action figures, board games, and educational toys, all designed to engage and delight various age groups. Key features of MattelInc's products include high-quality materials, imaginative designs, and educational value, catering to parents, educators, and collectors who seek meaningful play experiences. Its target audience spans from toddlers to adults, with brands like Barbie, Hot Wheels, and Fisher-Price serving as household names that resonate across generations. MattelInc has achieved significant milestones, including the creation of some of the most recognizable toy brands in history and a strong presence in both physical and digital markets. The company's unique value proposition lies in its ability to blend timeless appeal with modern innovation, ensuring its products remain relevant in a rapidly changing industry. By fostering creativity and imagination, MattelInc continues to shape the play experiences of millions, reinforcing its position as an industry leader.
