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SeniorFull-timeGit
Salary Range
$15,912 - $21,528 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance & Growth Marketing Manager to lead mazeed’s marketing growth engine across the full customer lifecycle, from acquisition to activation, retention, and revenue expansion. This role combines strategic performance marketing with growth initiatives focused on user adoption, engagement, and lifetime value (LTV).
Key Responsibilities
- →Develop and execute a holistic growth and performance marketing strategy covering acquisition, activation, retention, and re-engagement.
- →Own key growth metrics, including CAC, LTV, retention rate, activation rate, and active users.
- →Plan and manage digital campaigns across all paid channels (Google, Meta, LinkedIn, YouTube, etc.) to drive high-quality leads and sign-ups.
- →Build and manage user activation and engagement campaigns through email, in-app messages, and marketing automation.
- →Own marketing dashboards and performance reports; monitor and analyze KPIs weekly and monthly.
- →Design and execute A/B tests to validate hypotheses and drive continuous improvement.
- →Collaborate with the Design and Content teams on messaging, storytelling, and creative optimization.
Requirements
- ✓Experience in performance and growth marketing
- ✓Strong understanding of digital marketing channels and strategies
- ✓Ability to lead and mentor marketing teams
- ✓Proficiency in analytics tools like Google Analytics and HubSpot
- ✓Experience with A/B testing and marketing automation
- ✓Excellent cross-functional collaboration skills
