Growth Associate - Performance Marketing at meesho

<div><strong>About the Team</strong></div> <div>&nbsp;</div> <div> <p>You will be part of the <strong>User Growth team</strong>, responsible for driving the end-to-end user lifecycle—from acquisition and activation to retention. The team focuses on building sustainable growth by identifying whitespace opportunities, launching and scaling new initiatives, and continuously optimizing the funnel through data-driven decisions.</p> <p>Operating in a fast-paced, high-ownership environment, the team blends structured problem-solving with rapid execution to create meaningful impact at scale. If you’re excited about building for Bharat, this role offers a strong mix of strategic thinking and hands-on execution.</p> <strong>About the Role<br></strong></div> <div>&nbsp;</div> <div> <p>We are looking for a <strong>Growth Associate – Performance Marketing</strong> to join our User Growth team.</p> <p>In this role, you will own and scale paid acquisition across key channels such as Google and Meta. You will be responsible for driving high-quality user growth, optimizing CAC, and ensuring efficient budget deployment.</p> <p>This role requires a strong analytical mindset, experimentation-led thinking, and the ability to translate data into actionable growth strategies.</p> <strong><br></strong></div> What You will Do • Plan, execute, and optimize performance marketing campaigns across Google and Meta platforms • Own key acquisition metrics such as CAC, CPI, ROAS, CTR, and continuously improve efficiency • Design and run experiments across creatives, audiences, and funnel stages to drive conversion improvements • Collaborate closely with product, design, and analytics teams to align campaigns with growth objectives • Identify and scale new growth opportunities across channels, formats, and strategies • Analyze category, product, and creative performance to unlock incremental growth What Will You Need • 1–3 years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses. • Strong hands-on expertise with Google Ads, Meta Ads, and affiliate/partner marketing channels • Solid understanding of growth metrics such as CPM, CTR, CTI, Hookrate, CAC, and attribution frameworks. • Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus • Strong analytical thinking with a structured, problem-first approach strong action for bias. • Ability to operate with high ownership in a fast-paced environment. • A strong growth mindset with a passion for experimentation and continuous learning About us  Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India. Our Mission Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online. We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners. Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem. Culture and Total Rewards Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles. We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks. To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience. Know more about Meesho here : [Upgrade to PRO to see link]