Retention Marketing Manager - Temp at Melio

As a Retention Marketing Manager, you will be joining our Growth team and contributing to our company's success. We are looking for a passionate teammate to support our retention and activation efforts. Your mission will be focused on creating high-quality marketing campaigns, aiming to educate and increase the engagement of our users across the customer lifecycle. This is a Temporary position for 6-9 Months Qualifications: • 2-4 years of relevant experience. • Excellent English and communication skills. • Firm understanding of segmentation, messaging and strategy. • Experience in creating lifecycle email flows. • Solid understanding of both technical and creative sides of email marketing and marketing concepts. • Data driven, continually seeking to innovate to drive improved results. • Ability to multitask and meet tight deadlines. • Flexibility and ability to adapt in fast-paced environments. Bonus points: • Hands-on experience with HTML, or equivalent experience working with developers to create responsive email templates that look great across email clients - Advantage. • Familiarity with Salesforce and Pardot - Advantage. • Experienced at delivering multi-channel campaigns - Advantage. A Day in A life and How You’ll Make An impact • Customer Journey Mapping - Analyzing touch points within the organization and capitalizing on commercial opportunities. • Initiate & manage engagement, retention and email campaigns from A to Z: planning, execution, analysis and optimization of both one-time and lifecycle campaigns, including segmentation, content, design and deliverability. Work closely with internal teams including product teams, designers, copywriters, etc. to create high quality, effective marketing materials that align with the overall brand and product strategy. • Analyze, monitor and optimize key performance metrics on a weekly, monthly and quarterly basis and communicate the results and conclusions to management. • Identify and implement new tests and strategies, continually seeking to innovate to drive improved results About Melio: Melio, a Xero company, is revolutionizing how small businesses handle payments. By combining Melio's best-in-class bill pay platform with Xero's global accounting expertise, we're building the ultimate financial command center for American small businesses. We're the fastest-growing B2B payment solution in the US—but we're still small enough that you can make real, visible impact as we scale to reach millions more businesses. About The Hiring Department: The Growth department consists of two teams: Brand and Performance. We're responsible for expanding Melio's reach and ensuring our product resonates with small businesses across America. With Xero's acquisition, our mission has evolved: we're not just growing Melio—we're establishing the Melio-Xero combination as the dominant financial platform for US small businesses. This means bigger campaigns, broader audiences, more creative storytelling, and unprecedented resources to make it happen. You'll be involved in everything from market research and competitive analysis to campaign execution, content creation, and partnership marketing. We work closely with Product, Design, and cross-functional teams to ensure we're positioning our solutions effectively and reaching the right audiences with the right message. We're the ones making sure small businesses discover Melio, understand its value, and keep coming back. With Xero's global expertise and Melio's startup agility, we're building growth engines at a scale few companies can match. If you want to drive growth for products that genuinely help people, with real budget and real impact, join us.