CRM Manager at Menace Com

The Opportunity A chance to own the full CRM ecosystem from bonus economics to user journeys at a product where communication actually moves numbers. You'll shape how users experience every touchpoint: email, push, SMS, in-app. Not just send campaigns, build the machine. Key Responsibilities • Design and launch multi-stage user journeys and trigger-based communication flows across all channels • Own bonus & promo logic end-to-end: calculate cost, expected value, risk, then configure it inside the platform • Build deep audience segmentation and keep it clean, validated, and exclusion-aware • Create CRM copy and build templates across email, push, SMS, and in-app channels • QA everything before it goes live: rendering, personalization, journey logic, bonus mechanics • Run A/B tests, track OR/CTR/CVR/deliverability, and turn data into weekly/monthly reports • Maintain docs, naming conventions, and the internal knowledge base What You Bring • Hands-on experience with Customer.io (or similar CRM platforms) + BI/BO tooling • Strong understanding of bonus mechanics and promo economics • Ability to both write the copy and build the flow no hand-offs needed • Analytical mindset: you don't just launch, you measure • Experience with A/B testing and lifecycle performance analysis • Comfortable working cross-functionally with product, design, and support • Bonus: competitive CRM analysis and strategic input on funnel development What Makes Us Different • A startup heart with holding-level ambition: we grow fast and think big. • True work autonomy: freedom to experiment, test, fail, and scale what works. • Zero outdated rules: no “because we’ve always done it this way” mindset; we challenge norms every day. • Flexible full-time setup: core hours (11–16 CET) for collaboration, the rest of the day you organize your way, keeping your manager in the loop. • Day-off policy that respects real life: work should support life, not the other way around. • Culture of care: we look after people, not just projects or metrics. • Space to grow with the company: as we expand, so do your roles, skills, and responsibilities.