Social Media Manager at MinorInternational

Minor Hotels is seeking a creative, trend-savvy Social Media Manager to lead the always-on social presence for priority properties across Australasia. This role blends strategic platform management with hands-on content creation, capturing and producing high-performing, social-first content across TikTok, Instagram and Facebook. Working closely with the Director of Brand Marketing and wider Marketing team, you will ensure content remains visually elevated, platform-native and culturally relevant while driving engagement and audience growth across our hotel brands. This is an exciting opportunity for a social media professional who thrives behind both the camera and the analytics dashboard, someone who understands trends, storytelling and how content inspires travel. What You Will Do Social Channel Management • Manage daily publishing across Instagram, TikTok and Facebook channels. • Maintain a consistent brand voice and visual identity across all platforms. • Ensure channels remain active, engaging and culturally relevant. • Plan and execute always-on social calendars aligned with marketing priorities.Content Creation • Capture and produce short-form video and photography across priority hotels. • Create Reels, TikToks and social-first storytelling content designed for performance. • Edit video content using tools such as CapCut, Adobe Creative Suite or equivalent platforms. • Travel across priority hotels to capture on-property content and experiences.Platform Growth • Identify emerging social trends, formats and platform opportunities. • Optimise content performance using engagement and audience insights. • Drive follower growth, reach and meaningful audience engagement. • Test new content formats and continuously refine social strategy.Collaboration • Partner with hotel teams to identify compelling content opportunities. • Work closely with the Director of Brand Marketing to ensure creative and visual consistency. • Collaborate with the Influencer & Brand Partnerships Manager to amplify creator and influencer content