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Mid LevelFull-timeRustGitAI
Salary Range
$59,500 - $80,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Media Analyst to join our team. You will be the technical engine behind our digital campaign execution, supporting media strategy leads by translating client briefs into actionable digital plans. This role requires hands-on implementation within Google Ads and Meta Business Suite.
Key Responsibilities
- →Meta Ads Execution: Direct, hands-on setup of campaigns within Meta Ads Manager, including audience building (Lookalike/Custom), creative testing, and technical troubleshooting.
- →Google Ads Management: Implementation and daily management of Search, Display, and Video (YouTube) campaigns.
- →Taxonomy & Tracking: Building rigorous naming conventions and UTM structures to ensure clean data across all platforms.
- →Digital Quality Control: Review all digital assets to ensure they meet the specific technical requirements of Google and Meta before launch.
- →Asset Management: Coordinate with production teams to ensure all creative materials are received and formatted correctly for digital delivery.
- →Digital Strategy Support: Participate in developing digital tactical plans using tools like Google Keyword Planner and Meta Audience Insights.
- →Performance Estimation: Assist in projecting digital KPIs based on historical platform data and current market benchmarks.
- →Benchmarking: Assist in research and general benchmarking of digital trends to support new campaign ideas.
- →Data Extraction: Perform daily data extraction directly from Meta Business Suite and Google Ads.
- →Optimization: Monitor live campaigns and proactively recommend bidding adjustments, creative swaps, or audience pivots to improve results.
- →Insight Organization: Help organize platform results into clear, actionable client-facing slides.
Requirements
- ✓Experience: 1-2 years of experience in digital media.
- ✓Core Technical Requirement: Proven hands-on experience setting up and managing campaigns within Meta Ads Manager and Google Ads.
- ✓Detail-Oriented: High attention to detail regarding tracking codes, platform-specific specs, and budget pacing.
- ✓Proactive Mindset: Ability to identify potential campaign issues before they arise and suggest technical solutions.
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