Director, Growth Marketing at morningconsult

About Morning Consult Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. This role is remote-flexible and open to candidates across the United States. Our offices are located in Washington, DC; New York, NY; and Chicago, IL. Candidates based in or able to travel to these markets are strongly encouraged to apply. The role includes an expectation of periodic travel (up to 20%) for team collaboration, client events, and conferences. Join us in the office for catered lunch on Tuesdays, Wednesdays, and Thursdays, or grab a beverage from the fridge for an impromptu after-work happy hour! About the Role Morning Consult is hiring a Director, Growth Marketing to build and own the engine that converts our brand authority and content output into qualified pipeline. This is a foundational role on a newly structured marketing team led by our Chief Growth Officer, and it is the first dedicated Growth Marketing hire at the company. The right candidate is deeply hands-on — someone who has personally run paid campaigns, built attribution models, and tuned conversion funnels, not just managed teams that do. At the same time, they think strategically about how paid performance, organic demand, ABM, and AI-assisted outreach connect into a coherent growth system. They are equally comfortable presenting a channel strategy to the CGO as they are logging into Google Ads and adjusting a bid. Morning Consult’s audience is sophisticated: enterprise decision-makers at global corporations, financial institutions, and professional services firms. The tone of our marketing must match the quality and credibility of our data. This is not a role for someone who optimizes for clicks. It is a role for someone who optimizes for outcomes. What You’ll Be Working On Growth Marketing & Paid Media • Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home. • Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels. • Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes. • Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets. • Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini. Demand Generation & Pipeline Ownership • Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team. • Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline. • Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services. • Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences. Analytics, Attribution & MarTech • Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue. Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects the dots between marketing investment andpipeline/revenue impact. • Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution. • Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency. Cross-Functional Partnership • Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops. • Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels. • Work with Product Marketing to ensure messaging and positioning are reflected accurately in paid creative and campaign copy. • Partner with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy. About You and What You’ve Done Required Experience • 7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage. • Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship. • Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic. • Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume. • Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences. • Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what “good” pipeline looks like. Tech Stack Fluency We don’t expect every tool below — but we do expect comfort across most of these categories: • Paid media: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager (required); Reddit Ads, programmatic DSPs (a plus). • CRM: Salesforce — understanding of lead flow, campaign tracking, and attribution within SFDC. • Signal-based marketing: Clay, Deepline, or Bombora — capture intent signals and activate them through marketing channels • Analytics & BI: Looker, Tableau, or similar — building and interpreting dashboards beyond native ad platform reporting. • AI tools: Active, practical daily use of AI for ad copy, audience segmentation, forecasting, or workflow automation. Nice to Have • Experience with programmatic out-of-home or event-adjacent paid media strategies. • Background in data, research, intelligence, or media businesses where the product is insight rather than software. • Experience marketing to enterprise buyers in financial services or professional services verticals. • Familiarity with connected TV (CTV) or audio advertising as emerging B2B channels. Who You Are • You are comfortable being the first dedicated Growth Marketing hire — building process, tooling, and discipline from a relatively early stage. • You hold yourself accountable to pipeline, not just top-of-funnel metrics. You know the difference between demand generation and lead generation, and you build programs accordingly. • You are not precious about seniority. You will pull reports, edit ad copy, and tweak landing pages yourself when needed. • You understand that Morning Consult’s brand must always feel authoritative and credible — you bring that sensitivity to every campaign you run. • You embrace AI tools as a genuine productivity multiplier and actively use them in your day-to-day workflow. • You thrive in a fast-moving, resource-conscious environment and are energized by building, not just managing Note: We view the above section as a guide, not a checklist. Research shows that underrepresented and marginalized groups are less likely to apply for a role if they feel they don’t meet 100% of the qualifications. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you don’t satisfy every bullet on this list. It’s expected that you’ll learn and grow throughout your time at Morning Consult, so if you’re open to building new skills, we’d love to hear from you. We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Morning Consult will provide reasonable accommodations for qualified individuals. MORNING CONSULT PRIVACY POLICY: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.