Email & Marketing Automation Analyst (Salesforce Marketing Cloud / Pardot) at Move%20concierge

Move%20concierge

Farmers Branch·4h ago

Mid LevelFull-time

Salary Range

$72,250 - $97,750 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking an Email & Marketing Automation Analyst to drive excellence across our marketing technology ecosystem. This role focuses on maintaining, optimizing, and enhancing our Salesforce Marketing Cloud and Pardot platforms to support high-performance marketing initiatives.

Key Responsibilities

→Administer and optimize Move Concierge’s Pardot instance within the Salesforce ecosystem
→Build and maintain engagement programs, automation rules, email templates, and segmentation lists
→Update and manage HTML email templates with correct UTM tagging and tracking
→Maintain governance over users, permissions, folder structures, and version control
→Build and maintain campaign performance reports in Pardot and Salesforce
→Partner with Analytics and Operations teams to leverage BI tools for actionable insights
→Provide analysis on campaign trends, nurture effectiveness, and audience engagement
→Support data mapping and reporting alignment between Marketing, Sales, and Operations
→Investigate and resolve production issues, including automation errors and data mismatches
→Conduct thorough QA of campaigns, forms, automations, and tracking parameters
→Collaborate with Marketing, Product, and IT to maintain data flows
→Assist with early-stage initiatives involving Salesforce Data 360 or other CDPs
→Support data hygiene, segmentation, identity resolution, and contact governance
→Participate in system enhancement projects, testing, and documentation

Requirements

✓Two or more years of hands-on experience with Pardot / Salesforce Marketing Cloud
✓Strong knowledge of email marketing best practices and marketing automation workflows
✓Proficiency in HTML/CSS for email templates and tracking implementation
✓Experience with Tableau, Google Analytics, or similar reporting tools
✓Familiarity with Salesforce Data 360 or other CDPs
✓Excellent communication skills and ability to collaborate across teams
✓Analytical mindset, attention to detail, and commitment to data quality
✓Proven ability to troubleshoot complex technical issues in time-sensitive environments