VP Product, Customer Growth & Experience at Neofinancial

Join us to build a more rewarding financial future for all Canadians At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. - #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 [Upgrade to PRO to see link] — the first company ever to achieve a three-peat at the top! - #1 Fastest Growing Company in Canada for 2024 by Globe & Mail [Upgrade to PRO to see link] - Top-ranked mobile apps and credit cards - Team of 500+ people - 1M+ customers - 10K+ retail partners Neo is building what Canada’s big banks won’t: modern financial products that actually make your money work for you. We’re a technology company, not a traditional bank, which means no legacy systems, no decades-old red tape, and no tolerance for “good enough.” In just a few years, we’ve built a multi-product platform from scratch, launched credit, savings, investing, and rewards that millions of Canadians use every day, and partnered with some of the biggest brands in the country. Our team is behind some of Canada’s fastest-growing companies, and we’re now taking on one of the largest, most broken industries in the country. If you’re excited by the idea of rewriting the financial playbook, Neo might be your next move. The Role We’re hiring a VP Product to lead the Customer Growth & Experience domain. This is a senior leadership role: you'll own the product strategy, the roadmap, the outcomes and the development of the product team delivering it. The Customer Growth & Experience domain owns the systems and products that drive how customers discover Neo, onboard, engage, and stay over time. This includes acquisition, referrals, lifecycle marketing, subscriptions, customer support, and trust & security. In other words, the cross-product engines that power growth and shape the end-to-end customer experience. This role is about setting a bold vision, building what doesn't yet exist, and scaling what does. You’ll lead a division of PMs and work alongside senior engineering, design, data, and operations leaders to solve complex problems with clarity and urgency. You’ll be accountable for both the product and the people: hiring, mentoring, coaching, and shaping the next generation of product leaders at Neo. We're looking for someone who’s scaled product teams, shipped high-impact products, and thrives in a hands-on, fast-changing environment. If you’re excited to build the strategy and roll up your sleeves when needed, you’ll be in the right place. What You’ll Be Doing - Build and scale Neo’s growth engines across acquisition, onboarding, referrals, and lifecycle marketing, driving measurable improvements in customer conversion, activation, and retention across all product lines. - Define and evolve the end-to-end customer experience across support, and trust (e.g., fraud & compliance), ensuring customers have a seamless, reliable, and high-quality experience at every touchpoint. - Define the long-term product vision and strategic roadmap for your domain and ensure it ladders up to company-wide goals. - Lead, grow, and mentor a team of high-performing product managers. You’ll develop talent, shape team culture, and create the conditions for great work. - Act as the cross-functional glue for your division, collaborating with senior leaders across engineering, design, data, ops, marketing, and executive leadership. - Own the results. Your team’s work will directly move core business metrics and customer impact and you’ll hold yourself accountable for outcomes, not just output. - Elevate product quality and execution across your teams through strong systems, clear feedback, and day-to-day coaching. - Champion a culture of speed, ownership, and learning. We move fast — but we don’t cut corners. - Apply strong systems thinking to design scalable, reusable product capabilities that work across multiple product lines, rather than one-off solutions. Who We’re Looking For - 8–12+ years of product management experience, including 5+ years in a senior leadership role (e.g., leading other product managers or an overall product org). - You’ve built and led product teams in high-growth environments, ideally with both 0→1 and scale experience. - You’re a strategic thinker who can move between long-term planning and in-the-weeds execution without missing a beat. - You bring strong product judgment, clear systems thinking, and a bias toward action. - You’ve led cross-functional workstreams that include technical complexity, ambiguous problems, and diverse stakeholder input. - You care deeply about talent: hiring the right people, growing them fast, and building a healthy, high-performing team. - You lead with influence, not just authority. You know how to rally people around a vision, and communicate clearly up, down, and sideways. - You’re comfortable making bold bets and adapting quickly when the facts change. - Domain experience in customer growth (e.g. acquisitions & onboarding, martech, lifecycle marketing), and/or customer experience (e.g. support, fraud) is a strong asset, but as important is your ability to ramp fast and think like an owner. 🚀 Total Rewards Overview As Neo continues to grow, we’re committed to offering a competitive, market-leading rewards program that reflects the impact our team members make. In addition to salary, our program includes both short and long-term incentives, empowering employees to share directly in our momentum today and in the meaningful value we create for years to come. - Salary: We provide a strong base salary aligned with market ranges, along with the flexibility to tailor your mix of cash and equity to match your longer term goals. Final compensation is based on your skills, experience, and scope. For exceptional talent, we’re prepared to go above and beyond. - Equity Ownership: At Neo, you don’t just work here, you own a piece of what we’re building. As a full-time team member, you share directly in the upside of one of Canada’s fastest-growing companies. When we win, you win — with real ownership and meaningful long-term wealth-building potential tied to our success. - Short Term Incentive Plans (STIP): Our performance-based bonus program is tied directly to company KPIs. When we execute and deliver results, you’re rewarded with payouts that scale based on both company performance and your individual impact. What does life as an Owner at Neo Include? 🇨🇦 You will redefine the financial landscape with top talent in Canada to help everyday Canadians win, and grow quickly while doing it 📈 Ownership structure that enables you to share in our path to victory 🏅Earn BIG with our short term incentive plans (STIP) 👥 Collaborating with the brightest minds to build something meaningful, united by a shared commitment to innovation, curiosity, and excellence ❤️‍🩹 Flexible health benefits & life insurance 🌴 21 Days PTO + stat holidays, and personal leave 💪 Health & personal spending accounts 🤑 A wide variety of discounts through our partner network 🏠 Access to early use of products and discounts on fixed-term Neo mortgages 👶 Parental top-up & equity vesting during long term leave 🎉 Neo night events 🧠 Company wide huddles, and education WORKING AT NEO: The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading. We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path. All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success. APPLY WITH US: We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check. By continuing with your application, you agree to the Candidate Privacy Notice [Upgrade to PRO to see link] which guides how we process your personal information for the purpose of your application. Neo Financial leverages artificial intelligence (AI) to reinforce our candidate evaluation process, including the initial assessment of applications and screening of candidates. These tools support our recruitment team; however, all final hiring decisions are made by humans and are not based exclusively on automated processing. If you require further information regarding our data processing practices, please contact us. We are hiring for an open, vacant position.