Customer Success Associate Director/Director - Consumer & Behavior Insights and Brand at NielsenIQ

ABOUT THE ROLE  The Customer Success Associate Director/Director role is a mid-level leadership role responsible for driving client value realization, retention, and growth through advanced quantitative analytics and customer success leadership across different client sectors in Singapore, while contributing to Customer Success strategy and capability development across APAC. This role serves as a trusted advisor to complex, high-value clients, translating data, measurement frameworks, and analytical insight into clear business outcomes—informing brand strategy, portfolio optimization, pricing, performance measurement, and go-to-market decisions. The role balances client advisory and commercial accountability, ensuring NIQ’s quantitative solutions consistently deliver measurable impact and long-term client partnerships. KEY RESPONSIBILITIES  Client Advisory & Strategic CS Leadership • Serve as advisor to key clients, guiding strategic decisions across growth strategy, performance measurement, portfolio optimization, and ROI tracking. • Lead executive‑level client engagements, ensuring insight is clearly linked to commercial and strategic outcomes. • Own senior client relationships across Singapore, acting as the primary escalation point and strategic partner. • Partner with Sales and Commercial leaders to influence renewals, expansions, and long‑term account growth strategies.Quantitative Excellence & Insight Application • Oversee the effective application of NIQ quantitative solutions, including tracking, panel data, advanced analytics, modelling, and performance metrics. • Ensure analytical outputs are translated into clear narratives, dashboards, and decision frameworks that senior clients can act on. • Set quality standards for insight interpretation, analytical rigor, and value realization, not just data delivery. • Promote thought leadership on measurement, analytics best practices, and data‑driven decision making internally and externally.Customer Success & Value Realization • Drive consistent CS excellence across accounts: onboarding, adoption, value delivery, renewal readiness, and expansion identification. • Establish and monitor success metrics, value KPIs, and outcome tracking aligned to client business objectives. • Identify risk early and proactively implement success recovery plans to protect revenue and client satisfaction. • Champion best‑practice NIQ products, playbooks in the FMCG practice area.People Leadership & Capability Development • Lead and develop Quantitative Customer Success Analysts in Singapore. • Build strong analytical and commercial capability within the team, including data storytelling, consultative skills, and stakeholder influence. • Drive structured capability uplift, talent development, and succession planning within the CS community. • Foster a culture of accountability, insight‑led thinking, and client impact.Cross‑Functional & Regional Collaboration • Partner closely with Sales, Analytics, Product, and Operations to deliver integrated, outcome‑focused client solutions. • Collaborate with Singapore and APAC CS leadership on standardization, productivity, and transformation initiatives. • Represent the CBI, Brand CS function in regional forums, planning cycles, and strategic programs.