Performance Marketing Media Buyer (based in Portugal, German speaker) at NielsenIQ

You will be used to:  • Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.    • Be an expert in SEA, SEO, FB, IG, and YouTube marketing.  • Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth  • Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth  • Strategize and execute experiments to continuously improve key metrics across campaigns  • collaborate with internal (design, product) and external teams on projects to drive growth and efficiency  • Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign  • Conducting in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights.  • Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.  • Managing multiple campaigns at once, within tight deadlines and A/B testing experience Among other things you will:  • Develop recruitment, engagement and retention paid campaigns to sustain panel’s health, including specific, measurable goals such as churn rate, acquisition cost, retention cost  • Work on NielsenIQ performance ads team across more than 20 countries and 10 languages  • Research/recommend “best practices” based on competitive analysis for app ad campaigns  • Identify opportunities for high impact acquisition, engagement and retention growth initiatives   • Set up and continuously optimize the performance of Google and Social Ad campaigns  • Managing Google Ad campaigns including Paid SEM, Display, and YouTube  • Developing new traffic acquisition and link-bait opportunities  • Identify conversion rate optimization (CRO) opportunities, and lead testing processes  • Manage ideation, planning, and execution efforts of CRO special projects  • Create analytics reports and dashboards to measure campaign performance  • Ensuring the integrity of our UTM campaign tagging  • Troubleshooting web analytics issues and making tracking code changes as needed