Sales Account Executive (Market Intelligence) at NielsenIQ

About this job  As retailers and brands increasingly invest in customer insights, personalized promotions, and retail media, NIQ Activate delivers a comprehensive, customer‑centric AI solution that transforms how loyalty data is managed and leveraged. Activate empowers retailers to centralize, enrich, and analyze their first‑party data, enabling them to build precise customer segments, orchestrate personalized omnichannel campaigns, and measure performance in real time. By providing a unified platform for collaboration across retailers and suppliers, NIQ Activate helps optimize promotional efficiency, enhance customer engagement, and close the gap between consumer expectations and commercial execution—ultimately driving more relevant experiences and stronger business outcomes for all stakeholders.  The Sales Account Executive will support the commercial expansion of the Activate portfolio, positioning it as the industry standard by leveraging a strong understanding of retail loyalty and customer data. This role is responsible for driving market awareness, developing new business opportunities, supporting project execution, and strengthening the ongoing value proposition for both retailer and supplier clients. Acting as a key partner to retailers, the Senior Account Executive will design and execute strategic partnership plans that span the entire commercial cycle—from lead generation and contract negotiation to the continuous monetization of retailer data. In addition, this position offers hands-on exposure across product, marketing, and sales activities, providing significant opportunities for growth as the company scales.  At NIQ, you’ll do work that truly shapes the future—both for yourself and for some of the world’s most influential brands. This is a place where you’ll grow, learn, and stretch your potential every day. With unmatched data, technology, and expertise at your fingertips, you’ll gain experience that’s as broad as it is meaningful. Bring your creativity, tackle complex challenges, and discover how far you can go when you’re empowered to make an impact!  Responsibilities   • Serve as a subject‑matter expert for the Activate portfolio, leading rollout and sales initiatives by tailoring use cases to diverse personas and engaging retailers through consultative, value‑driven conversations that clearly articulate business impact and ROI.  • Build, nurture, and sustain long‑term strategic client partnerships, consistently meeting and exceeding sales and revenue targets while reinforcing trust and credibility.  • Continuously monitor market trends, competitive dynamics, and emerging products and services, leveraging insights to shape and refine commercial and go‑to‑market strategies.  • Drive market expansion and client penetration for Activate by increasing brand awareness, accelerating proposal volume, boosting user adoption, and delivering sustainable revenue growth.  • Own end‑to‑end client activation strategies, proactively identifying new partnership opportunities, qualifying leads, and initiating and managing full sales cycles.  • Evaluate client‑specific business needs and challenges, recommending the most relevant products and solutions to support their strategic and operational objectives.  • Customize product demos, sales presentations, and marketing materials to align with each customer’s priorities, context, and decision‑making criteria, maximizing engagement and conversion. #LI-Hybrid