Performance Marketing Manager, Channel Optimizer at Okx

Okx

Taiwan (Remote)·1w ago

ManagerFull-timeRust

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a passionate growth marketer to join OKX, a leading crypto exchange, and drive high-impact user acquisition in Taiwan. This newly created role is mission-critical for expanding our market presence and scaling our user base.

Key Responsibilities

→Own the local market paid channel strategy and execution, including budget management, channel planning, and performance optimisation to drive user acquisition and trading volume.
→Develop deep expertise in one or more core channels, using advanced strategies, experimentation, and continuous iteration to maximise growth efficiency.
→Run full-funnel performance operations, including creative testing, audience segmentation, bidding optimisation, and landing page improvements through structured A/B testing.
→Conduct data-driven analysis and user insights, building clear measurement frameworks, running precise attribution analysis, and transforming findings into actionable growth strategies.
→Build scalable methodologies and SOPs, converting successful strategies and learnings into repeatable frameworks that uplift the performance of the broader team.
→Collaborate cross-functionally with local marketing, brand, content, and product teams to ensure alignment and drive cohesive market growth initiatives.

Requirements

✓3+ years of experience in performance marketing, with at least 1 year of deep, hands-on management and optimisation of one or more major paid channels.
✓Subject-matter expert in at least one key channel, with strong command of its algorithms, optimisation strategies, and latest growth tactics.
✓Exceptional analytical ability, strategic thinking, and strong cross-functional communication skills.
✓Prior experience or deep understanding of the crypto or fintech industry is a strong advantage.
✓Proven experience running large-scale Facebook/Meta campaigns is a significant plus.