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Principal Business Development Manager, User Growth (Affiliate & KOL) at Okx
OkxSingapore, Singapore·6h ago
LeadFull-timeRust
Salary Range
$119,340 - $161,460 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a hands-on Growth Manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market. Your mission is to drive measurable user acquisition and transaction volume through your established network and data-driven optimization.
Key Responsibilities
- →Own the overall affiliate growth strategy for the US and other regulated markets, aligned with company-level acquisition, activation, and ROI goals.
- →Define affiliate growth as a product capability, including segmentation, commercial models and funnel design
- →Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics.
- →Regulated-Market Execution & Compliance-Aware Scaling
- →Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.
- →Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution.
- →Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.
- →Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results.
- →People Management & Team Building
Requirements
- ✓8+ years of experience in growth, affiliate, partnerships, or product-led growth roles.
- ✓Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results.
- ✓Strong product mindset — you think in systems, funnels, and scalability, not just campaigns.
- ✓Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).
- ✓Experience at a leading crypto exchange
- ✓Experience at a hyper-growth consumer or transaction platform
- ✓Hands-on experience driving growth in the US & EEA markets, ideally in regulated or compliance-heavy environments.
- ✓A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results.
- ✓Deep understanding of performance marketing funnels and attribution challenges.
Benefits
- ★Competitive total compensation package
- ★L&D programs and Education subsidy for employees' growth and development
- ★Various team building programs and company events
- ★Wellness and meal allowances
- ★Comprehensive healthcare schemes for employees and dependants
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